$NKE still displays an uptrend in its monthly chartIn 2024, **Nike** continues to lead the sportswear market in China, with **46.2%** of consumers purchasing from the brand¹. **Adidas**, on the other hand, was chosen by **32.4%** of consumers¹. This data indicates that Nike is more popular than Adidas in China in 2024. However, it's important to note that both brands are facing increasing competition from local brands and changing consumer preferences, particularly among Millennials and Generation Z, who show a strong preference for domestic brands and products that incorporate traditional Chinese culture and style². Despite these challenges, Nike and Adidas continue to be among the top sportswear brands in China¹².
Source: Conversation with Copilot, 6/27/2024
(1) In data: Nike, Uniqlo, Adidas among China consumer favourites. www.just-style.com
(2) Nike dominates Chinese apparel market for now, but ‘Guochao’ is .... www.imd.org
(3) Why Nike and Adidas no longer dominate in China - NextShark. nextshark.com
(4) How Nationalism in China Has Dethroned Nike, Adidas - Bloomberg.com. www.bloomberg.com