Kroger Co's chart looks horrendous pre earnings. It just simply looks like there is more downside to go and the correction is still within the C wave.To trade this pre earnings is to risky as implied volatility is very high and earnings/revenues are expected to disappoint. Best to have a wait and see approach for any possible reversal trade.
AVERAGE ANALYSTS PRICE TARGET $27.90
AVERAGE ANALYSTS RECOMMENDATION OVERWEIGHT
P/E RATIO 6.3
COMPANY PROFILE
The Kroger Co. engages in the operation of retail food and drug stores, multi-department stores, jewellery stores, and convenience stores. It also manufactures and processes some of the food for sale in its supermarkets. The combination food and drug Stores are the primary food store format. The multi department stores sells a wide selection of general merchandise items such as apparel, home fashion and furnishings, electronics, automotive products, toys and fine jewellery. The marketplace stores offer full-service grocery and pharmacy departments as well as an expanded general merchandise area that includes outdoor living products, electronics, home goods and toys. The price impact warehouse stores offer a 'no-frills, low cost' warehouse format and feature everyday low prices plus promotions for a wide selection of grocery and health and beauty care items. The company was founded by Barney Kroger in 1883 and is headquartered in Cincinnati, OH.