Kohl's Market Punishes Bottom Line Disappointment Kohl's, a brick's and mortar shopping favorite for women,
with television commercials shown around each holiday season,
offering give away in- store Kohl's Cash on purchases
just one month ago, broke out to a new high near $76.00.
However,the upside breakout proved false on the chart, just a trading few days later.
and the stock had recently been pulling back into the prior trading range,
a bearish omen for technical chartist's to ponder.
Today, before the open, Kohl's released quarterly earnings,
and issued forward guidance that came up well short of market analysts expectations.
Kohl's CFO admitted to not executing on their bottom line, as they should have.
The stock market's reaction with zero tolerance for that kind of " disappointment"
promptly sold the stock off over 10 % at the open, and the stock has shown little recovery since.
Kohl's Chart shows a sharp breakaway gap to the downside
that spells the kiss of death to anyone, now foolish enough to have bought the stock say above 70
when all the news seemed to be coming up rosy.
The Kohl's story of disappointment proves,. once again,
just how risky the stock market really is.
KSS Last 56.29
THE_UNWIND
5/21/19
NEW YORK