$PINSPinterest tracks monthly active users, or MAUs. If you open the app, go to the website, or even save a pin through a browser extension during a calendar month, then you're a MAU. This stands in contrast to other platforms like Snap's Snapchat that track daily active users, or DAUs. Obviously, it's easier to get a MAU than a DAU.
As a whole, Pinterest's user base increased in Q2. Globally, MAUs increased 9% year over year to 454 million. This was due to a 13% increase in international users -- the larger user base. However, MAUs in the U.S. decreased 5% from the same quarter last year.
It might seem like this doesn't matter. After all, the larger user base -- international -- grew. However, Pinterest makes a lot more money from U.S. users than international users. Average revenue per user, or ARPU, in the U.S. was $5.08 compared to just $0.36 per international users.
Therefore, Pinterest is losing its most valuable users. That's why the stock unsurprisingly fell.
On the technical side of things.. Pinterest has finally found support on the daily chart after a long battle since earnings.
This Ccould possibly be a good time to look at this.
I’m bullish.
First target - $60
Second target - Gap fill.
Keep this on your watchlist.
- Factor Four
