Amazon Partners With Meta For Shopping Via Instagram & Facebook.The initiative, which involves asking consumers to link their Amazon accounts to their social-media profiles, could make Meta more attractive to advertisers and let Amazon attract more shoppers from outside its web store.
The unprecedented partnership between the two companies also could help them fend off challenges from TikTok, which has launched a US e-commerce marketplace, as well as such Chinese upstarts and Temu and Shein.
US shoppers will see real-time pricing, delivery estimates and product details on select Amazon ads running on Facebook and Instagram, according to an Amazon spokesperson.
Amazon has been working to better target customers outside of its main app and marketplace. The company rolled out “Buy with Prime” last year as a way to generate logistics revenue from transactions made on other websites and enhance the value of Prime memberships.
Meta has struggled to make inroads in e-commerce. The company abandoned its Instagram shop tab, which let users find shoppable content on their feeds, and shut down live shopping features for Facebook and Instagram.
Technical Analysis
Price Momentum
META is trading near the top of its 52-week range and above its 200-day simple moving average.
What does this mean?
Investors have been pushing the share price higher, and the stock still appears to have upward momentum. This is a positive sign for the stock's future value.
