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Apple Loses €13 Billion Tax Battle with the EUApple Inc. ( NASDAQ:AAPL ) has suffered a significant legal setback as the European Court of Justice (ECJ) ruled against the company in a high-profile tax case, requiring it to pay €13 billion ($14.4 billion) in back taxes to Ireland. This decision comes after years of litigation and represents a major victory for the European Commission’s ongoing efforts to crack down on so-called “sweetheart” tax deals that give multinationals an unfair advantage. The ECJ’s ruling overturns a previous 2020 decision by a lower court that had favored Apple, signaling a renewed focus on holding large corporations accountable for exploiting loopholes in European tax laws. The ruling not only has financial implications for Apple but also sets a precedent for how the EU will handle similar cases in the future. Key Details of the Ruling In 2016, Margrethe Vestager, the EU’s competition chief, accused Ireland of granting Apple illegal tax benefits that unfairly favored the tech giant and distorted competition. The case focused on tax rulings granted by Ireland that allowed Apple to channel billions in profits through the country at a tax rate as low as 0.005%, far below the standard corporate tax rates. Apple and Ireland both challenged the ruling in the EU’s General Court, which initially sided with the tech company in 2020, arguing that the European Commission had not sufficiently proven that Apple received a selective economic advantage. However, the ECJ has now reversed this decision, reaffirming the Commission’s stance that the tax arrangements constituted illegal state aid. Impact on Apple’s Finances and Market Position While the €13 billion tax bill is substantial, it represents a fraction of Apple’s vast cash reserves. However, the ruling could influence the company’s financial strategies and complicate its tax planning across Europe. Apple has been vocal in its defense, insisting that it has always paid taxes in accordance with the law and that the case is more about jurisdiction than tax evasion. “This case has never been about how much tax we pay but which government we are required to pay it to,” Apple stated after the ruling. The company argued that its income was already subject to taxation in the U.S. and that the EU was attempting to change the rules retroactively. The “Double Irish” Tax Scheme: A Closer Look Central to Apple’s tax practices was the now-defunct “Double Irish” tax strategy, which allowed multinational companies to route profits through Ireland to minimize their tax liabilities. This involved transferring profits to an Irish subsidiary, which then paid the money to another entity registered in Ireland but taxed elsewhere, often in a tax haven like Bermuda. Although Ireland shut down this tax loophole in 2014 under pressure from the EU and the U.S., the ECJ ruling underscores the long-term implications of such arrangements. The decision may also encourage the European Commission to scrutinize other tax agreements, signaling a broader crackdown on similar schemes used by other tech giants. ### Technical Analysis: AAPL Stock in Focus Apple’s stock ( NASDAQ:AAPL ) has experienced turbulence following the ECJ’s ruling, dipping by 1% in Monday’s extended trading session. The decline was not solely due to the court’s decision; it also reflects investor concerns about the broader market environment and the recent iPhone 16 launch, which did not provide the immediate boost some had hoped for. However, from a technical perspective, Apple’s stock remains in a promising position. The Relative Strength Index (RSI) stands at 60, indicating that the stock is neither overbought nor oversold, which is a healthy sign for potential upward momentum. Moreover, NASDAQ:AAPL is trading above its key moving averages, including the 50-day, 100-day, and 200-day MAs, suggesting that the overall trend remains positive despite recent setbacks. The Path Ahead: Risks and Opportunities The ECJ ruling may create short-term headwinds for Apple, both financially and reputationally. However, the company’s strong market position, diversified revenue streams, and continued innovation in technology could help it weather this storm. Apple’s commitment to paying all taxes owed, regardless of jurisdiction, is likely to resonate with investors who value corporate responsibility. For the EU, this case represents a significant milestone in its quest to create a level playing field for all businesses operating within its borders. The ruling sends a clear message that the bloc will not tolerate tax avoidance strategies that undermine fair competition, and it may embolden further actions against other tech giants. Conclusion Apple’s €13 billion tax setback in the EU is a critical moment in the ongoing battle between multinational corporations and global tax authorities. While the financial impact on Apple may be manageable, the ruling has broader implications for corporate governance and regulatory compliance across the tech industry. For investors, the current dip in Apple’s stock presents a moment to reassess the company’s long-term potential amid evolving legal and economic landscapes. With strong technical indicators and a robust business model, NASDAQ:AAPL remains a key player, but vigilance is necessary as the company navigates its complex legal challenges.
NASDAQ:AAPLLong
by DEXWireNews
Apple Bets on iPhone 16 to Catch Up in AI Race. What's at Stake?Tech heavyweight carries a valuation of $3.4 trillion, making it the world’s most expensive company (on most days, thanks to volatility). But the consumer giant may be running out of ideas — its latest product event “It’s Glowtime” was a spectacle of colors, flashy lights, great camera work and editing. But the crowd went … mild. Apple (ticker: AAPL ) unveiled the latest model of its flagship product, the iPhone 16, at its product launch event “It’s Glowtime” on Monday. This wonder of technology, which changed how the world communicates (and sends memes), is now in its most advanced form flexing some solid AI muscle. The iPhone 16 is a bet on artificial intelligence — the Cupertino, California-based company is putting its hopes on the buzzy AI trend in an effort to convince users to dump their old non-AI phone for the first Apple smartphone built for AI. Chief Executive Tim Cook praised the new device, saying this latest model is designed “from the ground up” powered by Apple’s new AI software, Apple Intelligence . Users can get their hands on the iPhone 16 starting September 20 — just in time for the fourth quarter to show how big of a demand there is for this new device, starting at $799. The product launch event, streamed live on YouTube to more than 2.5 million viewers, didn’t lift Apple shares one bit. In fact, the stock was moving sideways to the downside before it recouped the 1.9% intraday loss and closed hugging the flatline at $220.91 a share. It wasn't a great day for the broader stock market , to be fair. So why the muted response from Wall Street and the investing crowds on Reddit’s messaging boards? There was merely anything new to surprise markets — most of the announcements were already old news, priced in and well baked in. What matters now is how well the iPhone 16 sells to the masses. The three months to December are generally strong selling time spans for the iPhone as more people are willing to shell out on smartphones for Christmas. But that could very well be the initial marketing spike followed by fizzled out revenue growth. That’s where Apple’s future hinges on its ability to keep cutting edge and think different . Backed by the power of AI, Wall Street will be looking for a boost to iPhone sales, which have been losing momentum in recent quarters. Now with the Apple Intelligence software jammed into the latest operating system, iOS 18, Apple is looking to compete for a market share in the burgeoning space for AI smartphones. The tech giant is not too worried about getting left behind. Its iPhone flaunts a loyal customer base, which generates about half of all company revenue. For the most-recent quarter, iPhone sales pulled in $39.3 billion from total sales of $85.5 billion. But in practice, Apple is already late to the party. Other mainstays in the upper echelon of tech have rolled out AI phones. Google launched its AI smartphone, Pixel 8, back in October. Samsung, Apple's international archrival running on Android, introduced the Samsung S24 in January, flexing powerful AI capabilities. Perhaps the biggest news at yesterday’s event was Apple’s foray into healthcare. A new use case has been discovered for the AirPods: they’ll be taking on the role of hearing aids, which makes the $250 Pro model a cheap product in the market for hearing aids. Other product releases, other than the iPhone 16, include the Apple Watch Series 10 with an updated design, and the Apple Watch Ultra 2 in a new color (looks like the Ultra team had an ultra easy job this year.) So, with that said, what makes you want to invest in Apple? Or maybe trade it? Is it the bright outlook in the AI smartphone race? Or the company’s search for innovation in healthcare? Share your thoughts below!
Editors' picks
NASDAQ:AAPL
by TradingView
8
Bitcoin VS AppleApple's product releases came out today. But it has nothing to do with this publication, just a coincidence. As you know, I've been analyzing fractals of other assets for a long time. I find the comparison between Apple and Bitcoin very interesting and similar. I'm inspired by this analysis as much as the previous ones And the end of this bitcoin market will be around September 2025. I don't listen to the noise that's coming from everywhere. I'm following my own plan. Best regards EXCAVO
NASDAQ:AAPLLong
by EXCAVO
10
APPLE: Buy lower if this level breaks. Next target = 260.Apple is neutral on its 1D technical outlook (RSI = 45.352, MACD = -0.130, ADX = 33.865) as it is consolidating around the 1D MA50. The trend is a bearish one, correcting under LH and until they break, it will remain bearish. Much like the Channel Down corrections of 2023 and 2024, failure to cross above the top of the bearish pattern, should extend the selling to the 1D MA100 again, even the 1D MA200 if it fails. The 1D RSI of the prior tw fractals indicates that two main LH should be formed before the price recovers. This shows that we should take our time with AAPL and if the 1.5 Fib level breaks, buy on the 1D MA100 and the 1D MA200 for the long term. TP = 260.00 (the 2.5 Fibonacci level). See how our prior idea has worked out: ## If you like our free content follow our profile to get more daily ideas. ## ## Comments and likes are greatly appreciated. ##
NASDAQ:AAPL
by InvestingScope
Possible Double BottomWill Apple save the US economy? Will Iphone16 be larger than Iphone 6, 9, 12 and 13? Am I buying a brand new Iphone after years of owning my Iphone12? Yes I am. I am also not the only one, I know many people who have been waiting for the 16 to come out and will finally be upgrading. On the chart we have a bullish cross which happened recently and what appears to be a double bottom on the shorter time frame. If Apples AI showcase today is impressive to investors it could bump up other "AI" companies like TSLA and NVDA.
NASDAQ:AAPLLong
by MadameWolf
1
Apple’s iPhone 16 Launch: Post-Event Pullback?Looking at the weekly chart (1W) of Apple (AAPL) with the vertical lines marking the dates of iPhone launch events, we can attempt to identify a more consistent pattern around these events. Key Observations: Pre-Launch Price Rally: In nearly all the iPhone launch events, we observe a notable pre-event rally. This suggests that investors tend to buy Apple stock in anticipation of the product reveal, leading to upward momentum in the weeks leading up to the launch. Magnitude of Rally: In many cases, the stock gains significant value leading up to the event, as investors and traders speculate on the success of the new product. Post-Launch Behavior: Short-Term Pullbacks: A clear pattern emerges where, immediately after the event, Apple's stock often experiences a pullback or consolidation. This appears to be a classic "sell the news" reaction, where investors who had bought the stock in anticipation of the event sell to lock in profits. For example, following the iPhone 12 and iPhone 13 launches, we saw short-term pullbacks lasting a few weeks. Long-Term Trend Continuation: Despite the short-term corrections, the long-term trajectory of AAPL tends to remain upward. After most iPhone launches, even if there is a post-event pullback, the stock eventually resumes its upward trend. This long-term bullish trend suggests that Apple’s underlying business remains strong, supported by sustained iPhone sales and other product lines. More Defined Patterns: Pre-Launch Rally: Across most launches (iPhone 6, 7, X, and 12 in particular), the stock rallies leading up to the event by 10-15% on average. This suggests a strong investor confidence buildup before the actual product reveal. Post-Event Decline: In many instances (notably the iPhone 6s, 7, and 12), there is a consistent 5-10% decline after the launch. This sell-off usually lasts a few weeks to a couple of months, after which the stock resumes its longer-term upward trajectory. Current iPhone 16 Presentation (Today): Pre-Event Setup: Currently, AAPL has shown some weakness in the weeks leading up to the iPhone 16 presentation. The stock has pulled back slightly, breaking the pattern of a strong pre-launch rally seen in previous years. Technical Indicators: The MACD is showing some bearish momentum, which suggests that the stock might be due for a further pullback post-launch, consistent with the historical pattern of profit-taking after these events. Potential Short-Term and Long-Term Strategy: Short-Term: Given the clear pattern of a post-event pullback, traders might anticipate a brief decline following today’s iPhone 16 presentation. This would align with the past pattern where Apple stock typically declines by 5-10% after the launch. Long-Term: Despite short-term volatility, Apple’s long-term uptrend has remained intact. Investors who are more focused on the long-term may consider any post-launch correction as a buying opportunity, as AAPL tends to resume its upward trend within a few weeks to months after these events. Conclusion: The most consistent pattern around Apple’s iPhone launch events is a pre-launch rally followed by a post-launch pullback. This sell-the-news behavior often creates a short-term decline, but Apple’s long-term growth trajectory remains strong. For today’s iPhone 16 presentation, based on historical data, we may see a similar short-term correction, but long-term investors could view this as an opportunity to add to their positions.
NASDAQ:AAPL
by alfredomares2019
Apple Inc & the iPhone 16 Launch: What Lies Ahead for the Giant?Apple Inc. ( NASDAQ:AAPL ) is set to host its highly anticipated iPhone 16 launch event on Monday, September 9, 2024. This event, widely considered Apple’s most important of the year, comes at a pivotal time for the tech giant, as it struggles to convince investors and consumers alike that its flagship product still has room for innovation and growth. iPhone 16 Launch: What’s New? The iPhone 16 lineup, including the iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max, will be the focal point of the event. However, industry analysts, including Bloomberg, have indicated that the new iPhones will not feature significant design changes compared to their predecessors, the iPhone 15 series. The base models will see minor upgrades like faster processors, increased storage capacity, and the inclusion of the action button previously exclusive to the Pro models. The Pro versions will boast slightly larger screens, slimmer bezels, improved processors, more advanced AI features, and enhanced camera capabilities. However, these iterative updates might struggle to capture the excitement that previous models once did, reflecting Apple’s current challenge in the fiercely competitive smartphone market. Declining iPhone Sales and Revenue Concerns Apple’s iPhone remains its most important revenue driver, yet the segment has shown signs of slowing growth. In the most recent quarter, iPhone sales revenue fell to $32.29 billion from $39.66 billion a year earlier, reflecting broader challenges in the consumer electronics market. Over the first half of 2024, iPhone sales dipped from $156 billion to $154 billion year-over-year, highlighting the difficulties Apple faces in reigniting demand. The broader issue for Apple lies in its perceived stagnation; incremental upgrades in the iPhone 16 may not be enough to drive substantial sales growth. This problem is compounded by changing consumer habits, as people now tend to hold onto their iPhones for 3 to 4 years before upgrading, compared to shorter upgrade cycles in the past. Apple’s other hardware segments, such as the iPad, face similar challenges. While iPad sales rose to $7.1 billion in the last quarter, the line’s growth prospects remain questionable due to the lack of distinguishing features that set it apart from larger iPhones or other tablets. Expanding Services: Apple’s Growing Revenue Driver While iPhone and hardware sales may be slowing, Apple’s services segment continues to show resilience, growing from $81.7 billion in Q2 2023 to over $85.7 billion in the latest quarter. This high-margin segment, encompassing Apple Pay, Arcade, Music, News, and the App Store, has become a critical revenue driver as the company navigates challenging hardware markets. However, even with robust growth in services, the company’s overall valuation remains under scrutiny. Apple’s $3.4 trillion market cap, with a forward price-to-earnings (P/E) ratio of 33.63 and a forward EV-to-sales ratio of 8.47, has drawn skepticism from prominent investors, including Warren Buffett, who has recently trimmed his stake in the company. As Apple’s core revenue sources face headwinds, the question of whether its valuation can be justified looms large. Technical Analysis: Potential Downside Ahead? From a technical perspective, Apple’s stock chart is flashing warning signs. Recently, the stock has formed a double-top pattern, a classic bearish signal, with a neckline around $195.80. Should this level break, it could trigger a deeper correction, aligning with broader concerns over Apple’s growth trajectory. Key support levels to monitor include $218, where a trendline support intersects with significant historical price action, followed by $207, which aligns with previous breakout levels. A failure to hold these zones could see the stock retest the critical $196 support, near its 200-day moving average. Conversely, resistance looms near $233, a level that coincides with recent 1 Month High and where investors may look to lock in gains amid a potentially volatile period. Competitive Pressures: Huawei’s Tri-Fold Phone Steals the Spotlight Adding to Apple’s challenges, Huawei has captured attention with its new tri-fold smartphone, the Mate XT, which has already amassed 2.7 million pre-orders. This launch underscores the growing competition Apple faces, particularly in China, where it recently fell out of the top five smartphone vendors. As Huawei and other Chinese manufacturers push the envelope with innovative designs and features, Apple’s lack of a folding phone remains a glaring omission in its product lineup. Conclusion: A Critical Moment for Apple As Apple gears up for its iPhone 16 launch, the stakes couldn’t be higher. The company’s ability to excite consumers and investors with its new lineup will be closely scrutinized, especially given the stock’s recent technical weakness and ongoing fundamental challenges. While Apple’s robust services segment provides a buffer, the question of whether this alone can sustain its lofty valuation remains unanswered. For now, Apple’s near-term fortunes may hinge on how well the market receives the iPhone 16 and whether it can navigate an increasingly complex competitive landscape.
NASDAQ:AAPLLong
by DEXWireNews
2
$AAPL finished 19 weeks of rally from its 19 week modeNASDAQ:AAPL is already IN a weekly downtrend. NASDAQ:AAPL is below the mode since the high NASDAQ:AAPL peaked 7 weeks ago NASDAQ:AAPL had a weekly range expansion down this week to trigger a sell signal NASDAQ:AAPL had a RESZ rally into 50-75% resistance this week after RgExp down Stop loss $226, downside $195 I also labeled Warren Buffett's sale of $100 billion worth of NASDAQ:AAPL , but he also still has a 30% position in NASDAQ:AAPL in his portfolio The stop is close and the downside is meaningful Granted, Apple has its new product release happening soon which will keep potential sellers from selling but it may make potential buyers hold off on buying Time will tell Tim 3:47PM EST 9/6/2024 $220.85 last -1.53
NASDAQ:AAPLShort
by timwest
3
Apple strengthens its position in India with Bharti AirtelApple has partnered with India's second-largest telecom operator, giving the iPhone producer a much-needed boost in the content market. The company remains significantly behind giants such as Spotify and Walt Disney in this market. The American tech corporation, aiming to increase global revenue from services, including apps, payment systems, and media, will offer 281 million Bharti Airtel customers free access to streaming music and video. In doing so, the company achieves two goals at once: diversification and sales growth. Let's examine Apple Inc. (NASDAQ: AAPL) stock chart for possible trades from a technical analysis point of view. On the D1 timeframe, resistance has formed at 233.00 USD, with support at 217.50 USD. The asset is in an upward trend with the quotes above the support line. If the trend reverses, the target for the fall could be 202.80 USD. If the upward trend continues after breaking through the resistance level at 233.00 USD, the short-term target could be 240.55 USD. In the medium term, the price may rise to 250.00 USD. — Ideas and other content presented on this page should not be considered as guidance for trading or an investment advice. RoboMarkets bears no responsibility for trading results based on trading opinions described in these analytical reviews. The material presented and the information contained herein is for information purposes only and in no way should be considered as the provision of investment advice for the purposes of Investment Firms Law L. 87(I)/2017 of the Republic of Cyprus or any other form of personal advice or recommendation, which relates to certain types of transactions with certain types of financial instruments. Risk Warning: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 65.68% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
NASDAQ:AAPL
by RoboMarkets
APPLE Set To Fall! SELL! My dear subscribers, This is my opinion on the APPLE next move: The instrument tests an important psychological level 228.86 Bias - Bearish Technical Indicators: Supper Trend gives a precise Bearish signal, while Pivot Point HL predicts price changes and potential reversals in the market. Target - 219.98 My Stop Loss - 233.40 About Used Indicators: On the subsequent day, trading above the pivot point is thought to indicate ongoing bullish sentiment, while trading below the pivot point indicates bearish sentiment. ——————————— WISH YOU ALL LUCK
NASDAQ:AAPLShort
by AnabelSignals
2
They do look really alike, though, don't they? Yes. I am posting the bubble template thing. I both love and loath the bubble template. It really has been useful to me since I became aware of it (Sometime back around 2014 I'd guess) in helping me to understand the overall structural build and decline of a trend. When combined with trend ideas like Elliot wave and fib ratios etc - this overall model has proven very useful. And over enough time, most charts end like this. Unfortunately, the model is somewhat lacking ... details. Like, it does not mention you're going to see a "Return to normal" phase 1,000 times before it happens. I've traded this basic model 10s of thousands of times (Because you can use this same idea on intra day trends. Over all markets this is happening 100s of times a week. More if you're on scalping time frames) and the overall path is a little more jaggy. Same idea - just it's not as nice and clean as the template. Also if you ever spot this and are ever right- you can be almost certain if you share your ideas you'll experience a lot of name calling during this period. Into the "New Paradigm" if you've persistently posted about it you'll have stalker trolls. That's just how markets and internet interact. Let's for a moment suspend disbelief (Or lean in your bias if you're a super bear) and do a thought experiment on what it would mean if this was in play. I think the really critical aspect to take into consideration here is the "First sell off" bear trap section is a very small move relative to the actual crash. It's a huge move in real time but after the big crash has happened it will be demoted to a footnote in the story of the great bubble and crash. We have a real world historical example of this. Around 1920 there was a series of panics in the stock market. At one point things were so bad they closed the stock market. This would be the worst market conditions experienced in that lifetime and this event would be dubbed the "Great Depression". You can now read about this event by looking up terms such as "The forgotten depression" - you'll no longer find it by looking up the Great Depression. The "Less Great Depression" became a footnote in history. A totally wild event and recovery that almost no one knows of because of the shadow of the Roaring 20's and the Great Depression. If you apply that same concept to modern markets, the implied forecast would be horrific. We'd be having the 2008 event as the mini bear. We're calling it "Great Financial Crisis" but, in our hypothetical scenarios, history would look at this as essentially a non-event relate to the bubble that would then form and pop. It's this starting stage I find most compelling. The probably with the "Greed / delusion" etc stages is if you're looking for these you're going to see them when the market goes parabolic, but a lot of times there market might just be making breakouts. If you look for them, you'll find AAPL charts templated to this when AAPL was $10. The stages of late trend also look a lot like the stages of mid trend development. But what's really interesting is how well the flat "Smart" section and then the huge shake out bear trap sections "Fit" here. And if we use these levels to draw our mean the typical crash path would now fully agree with the mean reversion levels. In this bust model the bust always comes a little under the low of the bear trap section. And this is always a slight overshoot of the mean (Despair stage). It has to be said it's been true you could have incorrectly used this model to make the same forecast on AAPL for a long time. The model has a lot of limitations. But we now have a lot of confluences and ratios that really do not appear very often. Would make a lot of sense from a TA perspective.
NASDAQ:AAPLShort
by holeyprofit
Apple - Still Outperforming Everything!Apple ( NASDAQ:AAPL ) is stronger than 99% of stocks: Click chart above to see the detailed analysis👆🏻 Despite the recent stock market weakness, Apple is trading at new all time highs. This clearly indicates that buyers don't let this stock down but are rather buying every dip. Even though Apple is retesting a channel resistance, a breakout followed by a rally is definitely possible. Levels to watch: $230, $280 Keep your long term vision, Philip (BasicTrading)
NASDAQ:AAPLLong
by basictradingtv