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McDonald’s Sneaks Toward a BreakoutMcDonald’s has been inert for most of 2021, but now it's showing signs of a breakout. First, MCD established a new closing high on Friday. Aside from Salesforce.com , it was the only member of the Dow Jones Industrial Average to achieve that feat. It also happened despite making a lower low on Monday. Buyers quickly materialized to defend the burger giant, resulting in a bullish outside week: Third, MCD has been coiling for a potential breakout since July and holding support above its 50-day simple moving average (SMA). Next, this year’s price action has mostly represented a consolidation above the October 2020 high. Old resistance could now be established as new support. Finally, MACD has turned positive in the last two weeks. The bigger picture could also be helpful because reopening stocks jumped last week as coronavirus infections declined. There was an additional catalyst in the casual-dining space after Darden Restaurant (parent of Olive Garden) hiked its guidance. TradeStation is a pioneer in the trading industry, providing access to stocks, options, futures and cryptocurrencies. See our Overview for more.
NYSE:MCDLong
by TradeStation
McDonalds Ponzied - Rising Rates Environment - Volume MIAAlways up. Buys only. Bla Bla. The MCD in our town just upgraded to a double lane drive thru. Is that a clue? Large caps gobbled up all the smalls. I liked our mom n pops too. Shame. MCD ate them all. So sad. Time to pay their fair share! Corporate tax rates will get the hike they deserve. *Revenues from abroad. Shipped from abroad. Expenses abroad. wow. Milkshakes on backorder from where??? Shame. Large cap Stonks. Hold for broke in a rising rate environment. Go small Caps!! #MSOgang
NYSE:MCDShort
by EpicEconomics
McDONALDS:FUNDAMENTAL ANALYSIS+PRICE ACTION & NEXT TARGET|LONG🔔There was perhaps no greater source of criticism against McDonald's for missing out on the opportunity to brag about chicken sandwiches than its own franchise owners, but after the fast-food giant's second-quarter earnings report, they should feel like masters of the situation. McDonald's reported sales and revenue that exceeded Wall Street expectations, thanks in large part to the success of the three chicken sandwiches it launched in February. The company saw double-digit growth in comparable sales in the U.S., not only from the pandemic recession but also on a two-year basis. The fast-food chain may have been too late to enter the chicken sandwich war, but it is quickly making up for a lost time. When McDonald's finally entered the fray, there was every reason to believe that its impact would be marginal. Popeyes Louisiana Kitchen had a good 18-month head start on its competitor, and other fast-food and fast-casual chains followed suit to join what was becoming a cultural phenomenon. Even chicken king Chick-fil-A perfected its chicken sandwich to stay relevant. Nevertheless, McDonald's persisted, seemingly oblivious to what was happening around it, but taking fading fire from its franchise owners, who began to act to develop their sandwich. They saw that they were losing customers, and they needed to add something to their menu to generate buzz. That's why launching a corporate-backed three chicken sandwich initiative had all the hallmarks of being too little and too late. Nevertheless, it turned out to be exactly what McDonald's customers were looking for. Mobile location data from analytics company Placer.ai showed that consumers rushed to McDonald's literally at a moment's notice. She noted that on the day sandwiches appeared on the menu, foot traffic at McDonald's restaurants was up 19 percent from a year earlier, and there was an increase in the days that followed. Keep in mind that these numbers were compared to attendance rates before the pandemic led to the eventual closure of the restaurants' dining rooms. That said, the growth was even well above 2019 levels. Placer.ai Vice President of Marketing Ethan Chernofsky said: "The launch was so significant that it fundamentally changed the trajectory of McDonald's. While it helped lift first-quarter results at the time, it's clear that the second quarter has paid off as well. McDonald's sales figures were up 26 percent from a year ago and 15 percent from two years ago. McDonald's really hit a marketing extravaganza this past quarter. In addition to the fact that the chicken sandwiches resonated with consumers, the company also had a big hit with its chicken nuggets promotion featuring BTS, the South Korean K-pop (or Korean pop) boy band. The company also experienced a significant rebound globally, with sales growth of 2.6% in international markets. The growth was more modest than in the U.S., as many overseas markets still face tight COVID-19 restrictions. However, McDonald's is not stopping there. Building on its partnership with BTS, Travis Scott, and J Balvin, the company announced a new celebrity pairing, this time with rapper Saweetie. The company will introduce the "Saweetie Meal," which includes a Big Mac, chicken nuggets, fries, a drink, and sauces, including Saweetie and Sour Sauce. McDonald's may not be about to ruin the feathers of leaders Popeyes and Chick-fil-A just yet, as both chains, according to Placer.ai, have seen an increase in traffic themselves. But now, at least, it has a fighting chance. With the recent release of its own Ch'King chicken sandwich by Popeyes, a sister chain of Burger King, the sibling rivalry from Restaurant Brands International could go in McDonald's favor. Until the company introduced its new chicken sandwiches, McDonald's stock was up much less. Since March, however, the company's stock is up about 20 percent, and the restaurant's stock is now looking better than it has in a long time. Focusing on its core menu, giving customers and franchise owners the food they want, and smart partnerships have put McDonald's back on top.
NYSE:MCDLong
by FOREXN1
8
MCDMcDonald’s released better-thanexpected first-quarter financials. The top line rebounded 9% from a year earlier (up 5% on a constant-currency basis), to $5.125 billion, just ahead of our $5.100 billion forecast. Systemwide sales rose 12% (8%) and comparable-store sales increased 7.5%, reflecting growth in all geographic segments. The United States led the charge, posting a same-store sales rise of 13.6%. On our shores, there were fewer operating restrictions than in other regions, and the company continued to benefit from its digital platforms, delivery services, and vast network of drive-thrus. Moreover, the average check increased as people bought for families and groups, not just themselves, and the strength was seen across all dayparts. Marketing initiatives also helped. In the International Developmental Licensed market, comps were up 6.4%, driven by sequential improvement throughout the quarter, primarily in China and Japan. The International Operated market only notched a 0.6% comp increase, as negative results in France, Germany, and other parts of Europe were partially offset by strength in the United Kingdom, Australia, and Canada. All told, it was a nice bounce-back quarter for McDonald’s, and global same-store sales and revenues topped comparable 2019 levels, despite operating restrictions. On the profitability front, adjusted earnings per share clocked in at $1.92, up 31% from a year earlier and ahead of our $1.80 forecast. The company was able to leverage the higher sales and greater average check to increase margins, while favorable foreign-currency movements provided a $0.06-per-share tailwind. We look for the momentum to continue. The U.S. has been making notable progress against COVID-19, though we still anticipate McDonald’s enviable position in the delivery/drive-thru/digital game to keep it top of mind for consumers, even as more-normalized spending patterns slowly emerge. As for the stock, capital appreciation potential is subdued at the recent quotation. However, conservative investors will certainly appreciate the equity’s high marks for Safety and Price Stability, along with the respectable dividend yield. Matthew E. Spencer, CFA May 21, 2021 EARNING PER SHARE///// 2016 5.71 2017 6.66 2018 7.90 2019 7.84 2020 6.05 2021
NYSE:MCDLong
by MaDasurfer