Will it pierce through the $90 mark for SBUX?We can see from the chart that around 90 dollars is a major resistance level where the price action fails to go below substantially (hovering at 84 dollars) but fail to break above the 92 dollars........
With inflation soaring higher in food, transportation, gas, etc , are people still drinking their coffee at Starbucks as frequently as before ? Or will they cut down?
Some argued that drinking coffee is addictive and once the customer base is there, they will not go away.........Others said that competitors are fighting for the share of coffee market with the 3-in-1 instant coffee which is much, much cheaper compared to a cup of latte in Starbucks.
But, city dwellers - will they have the time and luxury or they prefer the convenience of their latte from Starbucks ?
What do you think ?