Estee Lauder | EL | Long at $63.00On November 13th, 2024, the Director of Estee Lauder NYSE:EL purchased $10,000,000+ worth of shares. From a technical analysis perspective, this makes sense as it almost double entered my "crash" simple move average lines (indicated in gray). On the rare occasion the price double dips these areas, odds are typically in my favor a rally may be ahead (obviously, without unforeseen bad news from the company). While it still may dip into the "crash" simple moving average lines ( GETTEX:50S ), I believe the "Santa Claus" rally is around the corner and we may be close to a near-term bottom for $NYSE:EL. However, this is a very risky play due to the fundamentals of the company - which currently aren't good. But future prospects from NYSE:EL may change the momentum. Thus, at $63.00, NYSE:EL is in my personal buy zone.
Target #1 - $86.00
Target #2 - $100.00
Target #3 - $120.00