Label'Vie SA engages in operating supermarkets under the Carrefour Market LabelVie brand. It offers food, furniture, children's toys, electrical appliances, and gardening tools. It operates through the following segments: Supermarkets, Hypermarkets, and Hyper-Cash. The company was founded by Zouhaïr Bennani and Rachid Hadni on October 16, 1985 and is headquartered in Rabat, Morocco.