LVMH currently has too much good news which can lead to an influx of capital that will push the share price up and then the price will tumble as the market runs out of buyers, people will take their profits and run. The stock has earnings being reported in 8 days, if the earnings are positive the stock will shoot up and then drop in value over one month after earnings is reported. Will come back on the 20th of February to check if I was right or wrong. I would buy in anticipation of earnings while shorting for the medium-term