What goes up, must come down - SNAPSnap had the most epic run up last week surpassing 40%. They reported an increase of 18% in active users from a year ago and a 12% decrease in net losses. While all fun it is now time time to scale out because of the earning reports this week. Social media giants including Facebook, Twitter and Pinterest are all anticipating a growth in active user engagement thanks to worldwide lockdowns. Snap stayed focused even when instagram stories was released. I am impressed with its evolving media platform and excited to see what Evan Spiegel will release next.