WH Smith Plc engages in the business of travel retailer. It operates through the following segments: Travel and High Street. The Travel segment sells a range of products serving customers in travel locations and in need of a convenience offer such as food, drink and confectionery, travel accessories and souvenirs, as well as reading materials for a journey. The High Street segment comprises of stationery, news, and impulse such as greetings cards, general stationery, art and craft, gifting, newspapers, magazines, confectionery, and drinks. The company was founded by Henry Walton Smith and Anna Smith in 1792 and is headquartered in Swindon, the United Kingdom.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company