FOOT LOCKER looks like it will make a run for $6.50 FL has been around for years but doesn't look great even though EBITDA is 3x Net Income.
Feels like FL can make a move back to $6.50 range. I would consider a long at that level and trade back to the $30.00 range what the tangible book value is as of 2/27/2025
There is a 4-5x return from $6 in FL.
WOO trade ideas
FL 9/14/2022
FL
Daily chart analysis
FL has been in a downtrend for quite some time now.
It has now pulled back to the downtrend line it has created. This area will be considered an area of value.
We have stochastic reading just coming down from overbought
We also have the MACD just crossing under its signal.
Downtrend + Overbought stochastic + Pullback to area of value = Short trade entry
Entering trade short
Entry: 37.53
Stop loss: 41.92(-11.70%)
Target: 24.76, +34.03%, 2.91 RR ratio
Stock Of The Day / 12.04.24 / FL12.04.2024 / NYSE:FL
Fundamentals. Premarket down 19% after earnings report that failed to meet investor expectations.
Technical analysis.
Daily chart: nearest potential support level is 19.55 formed by trend break from 10.27.23 and confirmed by false breakout on 11.10.23.
Premarket: Gap Down on high volume. Note that the price reached the previously indicated daily level 19.55 and bounced. We mark intraday levels in the premarket: 20.00, 20.50, 21.00, 22.50.
Trading session: the price holds the level 19.55 at the opening and goes up. We are considering a long trade.
Trading scenario #1 (aggressive): breakout of the upper border of the trading range above 20.25
Entry: 20.26 exit from the trading range
Stop: 19.69 below the nearest higher low
We observe a reaction to the level 21.00. A false breakout happened, then a small pullback on decreasing volumes and a quick return behind the level and its clear holding for 5 minutes. We are considering a long trade.
Trading scenario #2 : breakout with retest of the level 21.00
Entry: 21.25 exit from the trading range on increased volume
Stop: 20.97 we hide it for the held level 21.00
Exit: A directed trend movement is observed in the direction of the trade. Close part of the position before the level 22.50, close the remaining part on 22.45 after an unsuccessful attempt to update higher high. The trade can also be closed in parts (for example, part of the position RR 1/3, another part RR 1/5, etc.) in accordance with your trading system.
Risk Reward: 1/5
FL to $30MODs have suggested that I provide more detail about the picks I make.
Sorry. I'm not as verbose as y'all, and I don't like things to be complicated.
My trading system is very simple.
I buy or sell at top & bottom of parallel channels.
I confirm when price hits Fibonacci levels.
Bonus if a TTM Squeeze in in play.
I hold until target is reached or end of year, when I can book a loss.
So...
Here's why I'm picking this symbol to do the thing.
Price at bottom channel
Stochastic Momentum Index (SMI) at oversold level
TTM Squeeze momentum is down
Impulse MACD is down
In at $26.67
Target $30
FL Foot Locker Options Ahead of EarningsAnalyzing the options chain and the chart patterns of FL Foot Locker prior to the earnings report this week,
I would consider purchasing the 34usd strike price Calls with
an expiration date of 2024-8-30,
for a premium of approximately $2.05.
If these options prove to be profitable prior to the earnings release, I would sell at least half of them.
Footlocker ( FL) has been resting from a fall and waiting LONG
www.msn.com [/url ]
FL is here on a 30 -minute chart. It fell badly after good earnings 3 weeks ago and has been
resting in a narrow range for about half of that. A volatility squeeze released and some price
action with corresponding increase in relative volume resulted. FL has about 50% upside to
the price level before the last earnings. i am expecting a trade for 2-3 weeks realizing 50%
profit. The news catalyst cited in the link above of an upside of 25% in an upgrade has put
trader's eyes on this ticker. Mine are as well. It has reminded me to check on Nike.
Foot Locker Faces Investor Skepticism as Profit Outlook DipsFoot Locker ( NYSE:FL ) finds itself in the spotlight as shares plummet by approximately 29% following the retailer's announcement of a profit outlook below Wall Street expectations for 2024. The dramatic drop in share price reflects investor concerns over the company's planned investments aimed at bolstering demand, which are projected to weigh on profit margins in the near term.
Despite a solid holiday quarter, Foot Locker's ( NYSE:FL ) decision to ramp up investments across its business has cast doubt on the timeline for achieving its long-term profit margin targets. Disappointingly, the retailer now anticipates reaching its margin goals two years later than previously expected, further dampening investor sentiment and dashing hopes of a swift recovery in profitability.
Foot Locker's ( NYSE:FL ) "Lace Up" strategy, initiated in March last year, has yielded some positive results, notably in improving the digital business and driving full-price sales. However, the need to clear out excess inventory through markdowns has placed additional strain on profit margins, exacerbating the impact of planned investments on the bottom line.
Chief Financial Officer Mike Baughn's announcement of another year of significant investment in 2024, coupled with the decision to forgo resuming dividends, underscores the company's commitment to long-term growth initiatives. However, the prospect of lower discounts and ongoing margin pressure in the first quarter poses challenges in managing consumer expectations and sustaining demand.
Analysts, including Zachary Warring from CFRA Research, have expressed skepticism about Foot Locker's ability to deliver consistent top and bottom-line growth in the evolving retail landscape. Warring's downgrade of the stock's rating to "strong sell" highlights the prevailing concerns among investors regarding the company's strategic direction and execution capabilities.
Despite these challenges, Foot Locker ( NYSE:FL ) remains optimistic about the resilience of sneaker demand, fueled by steady interest in popular brands like Nike, Adidas, and New Balance. Projections for full-year same-store sales growth above market estimates signal potential opportunities for the retailer to capitalize on consumer preferences and drive revenue growth amidst a challenging operating environment.
As Foot Locker ( NYSE:FL ) navigates the complexities of the retail landscape and charts a course towards sustainable profitability, investor confidence hangs in the balance. The company's ability to effectively execute its growth strategy and adapt to changing consumer dynamics will be critical in shaping its future trajectory and regaining investor trust in the long run.
Foot Locker Shares Jump More Than 15% After Earnings BeatKey Takeaway
1. Foot Locker beat third-quarter earnings and sales expectations.
2. The shoe and apparel retailer said it expects better same-stores sales this year than it previously did.
3. Foot Locker has been hit by customers dealing with inflation and Nike’s focus on direct sales.
Shares of Foot Locker rose today in premarket trading after the company posted surprise earnings and sales beats and said it saw strong results over the Thanksgiving weekend.
The sneaker and sportswear retailer narrowed its full-year forecast, reflecting slightly better sales trends. It said it now expects sales to drop by 8% to 8.5% for the year, compared with a previously issued forecast of an 8% to 9% decrease. It projects a same-store sales decline of 8.5% to 9%, compared with its previous guidance of a 9% to 10% drop.
Yet Foot Locker lowered the high end of its adjusted earnings guidance, dropping the range to $1.30 to $1.40 per share, down from the previous $1.30 to $1.50 per share.
Here’s how Foot Locker did in the three-month period that ended Oct. 28 compared with what Wall Street was anticipating, based on a survey of analysts by LSEG, formerly known as Refinitiv:
i. Earnings per share: 30 cents adjusted vs. 21 cents expected
ii. Revenue: $1.99 billion vs. $1.96 billion expected
In the fiscal third quarter, Foot Locker reported net income of $28 million, or 30 cents per share, compared with $96 million, or $1.01 in the year-ago period. Total revenue fell about 8.6% from $2.18 billion in the year-ago period.
Foot Locker’s same-store sales fell 8% year over year, which the company said reflected “ongoing consumer softness,” a change in its mix of vendors and a 3% negative impact as it closes some Champs stores. Even so, that was slightly better than the 9.7% drop that analysts expected, according to FactSet.
Digital sales fell by 5.6% year over year, Chief Commercial Officer Frank Bracken said on the company’s earnings call. Yet excluding Eastbay, a digital brand that the company wound down last year, digital sales rose 0.4%.
Like many retailers, Foot Locker has gotten hurt by shoppers cutting back on discretionary spending as inflation forces them to spend more on food, housing and everyday needs and as experiences, rather than goods, become a priority. Foot Locker has also faced company-specific troubles, such as having some stores in struggling malls and leaning heavily on merchandise from Nike, a brand that’s making a bigger push to sell directly through its own stores and website.
Too much inventory has also been a problem for Foot Locker, particularly as shoppers watch their spending. At the end of the third quarter, the retailer’s inventory was 10.5% higher than at the end of the year-ago period. Foot Locker said about 6% of that was strategic, as the company stocked up on merchandise to sell during the holiday season.
On Wednesday, Foot Locker said it will enter a new market, India, next year. It said it has struck a long-term licensing agreement with two operators in India, Metro Brands Ltd., one of India’s largest footwear and accessories specialty retailers, and Nykaa Fashion, an e-commerce retailer. Those two companies will have exclusive rights to own and operate Foot Locker stores and sell its merchandise online in India.
As of Tuesday’s close, shares of Foot Locker had tumbled by about 37% this year. That compares with the approximately 19% gains of the S&P 500 during the same period. Foot Locker’s stock closed at $23.84 on Tuesday, bringing its market value to $2.25 billion.
Technical Analysist
FL "Foot Locker" coming in HOT ahead of earningsFootlocker has been on a 36% run in the last 3 months following it's second miss on earnings for the year on August 23rd. During this time the stock as formed a rising wedge which could breakout to the downside on any negative news. They've been dealing with Macroeconomic headwinds, as well as a drastic decrease in sales due to customers spending less and less on discretionary items. Yesterday Citi Group downgraded them to $18, yet they pushed higher today. All in all I believe "FL" has exhausted any bullish momentum that they could have possibly gained heading into earnings. That being said I believe we could see a fall to around $17 give or take.
FL fall on earnings miss looking for a retracementFL on the 15-minute chart has indicators showing bullish divergence after the
big drop on the earnings miss. The volume profile shows heavy trading volumes at the
15.60 level. I am looking for a long trade to the mid-fib level of $20.00. I will set
a buy stop at $ 15.60 for when price crosses over the PCO line of the volume profile
for a trade anticipated profit of about 4.5 % with a much lower risk.
Footlocker already filling it's gap.NYSE:FL had a pretty large gap downward following some pretty bunk earnings. Shoved the 1hr RSI right down into the buy zone and quickly had a bullish crossover. Volume shows that the bulls rushed in and shoved the price right back up into the gap. It had unusually high call volume yesterday, almost like people know gaps usually fill or something. Regardless, it has decent potential for some nice little short term gains.
FL - Cup and Handle and Strong Trend LineA strong trend line in green has emerged price is currently testing this level
I use a cup and handle because I see the handle curving around like a handle does and providing upsides.
This is shown with the bars pattern in green.
I think price will bounce off major trend line.
Foot Locker to stall at current swing high?Foot Locker - 30d expiry - We look to Sell at 46.97 (stop at 49.97)
Trading has been mixed and volatile.
47 continues to hold back the bulls.
47.22 has been pivotal.
Bespoke resistance is located at 47.
Preferred trade is to sell into rallies.
The medium term bias is neutral.
Our profit targets will be 40.02 and 39.02
Resistance: 42.06 / 43.00 / 45.00
Support: 40.00 / 39.00 / 36.68
Please be advised that the information presented on TradingView is provided to Vantage (‘Vantage Global Limited’, ‘we’) by a third-party provider (‘Signal Centre’). Please be reminded that you are solely responsible for the trading decisions on your account. There is a very high degree of risk involved in trading. Any information and/or content is intended entirely for research, educational and informational purposes only and does not constitute investment or consultation advice or investment strategy. The information is not tailored to the investment needs of any specific person and therefore does not involve a consideration of any of the investment objectives, financial situation or needs of any viewer that may receive it. Kindly also note that past performance is not a reliable indicator of future results. Actual results may differ materially from those anticipated in forward-looking or past performance statements. We assume no liability as to the accuracy or completeness of any of the information and/or content provided herein and the Company cannot be held responsible for any omission, mistake nor for any loss or damage including without limitation to any loss of profit which may arise from reliance on any information supplied by Signal Centre.
Footlocker to find support at previous resistance?Foot Locker - 30d expiry - We look to Buy at 40.22 (stop at 37.96)
Daily signals are bullish.
Previous resistance, now becomes support at 40.
50 4hour EMA is at 40.43.
Preferred trade is to buy on dips.
A later spike higher was met with further selling interest and prices settled lower to post a negative day.
A lower correction is expected.
Our profit targets will be 45.88 and 46.88
Resistance: 45.70 / 47.22 / 50.00
Support: 43.62 / 42.40 / 40.00
Please be advised that the information presented on TradingView is provided to Vantage (‘Vantage Global Limited’, ‘we’) by a third-party provider (‘Signal Centre’). Please be reminded that you are solely responsible for the trading decisions on your account. There is a very high degree of risk involved in trading. Any information and/or content is intended entirely for research, educational and informational purposes only and does not constitute investment or consultation advice or investment strategy. The information is not tailored to the investment needs of any specific person and therefore does not involve a consideration of any of the investment objectives, financial situation or needs of any viewer that may receive it. Kindly also note that past performance is not a reliable indicator of future results. Actual results may differ materially from those anticipated in forward-looking or past performance statements. We assume no liability as to the accuracy or completeness of any of the information and/or content provided herein and the Company cannot be held responsible for any omission, mistake nor for any loss or damage including without limitation to any loss of profit which may arise from reliance on any information supplied by Signal Centre.
$FL: Everything lining up for a big move up$FL has a nice setup in basically every timeframe here, which suggests it could make a major move to the upside from here after next week. If it were to fall below $37 this setup would be invalidated for the most part, so watch out for that. Pays a 4% dividend, has an 11% earnings yield, and 0.42 price to sales ratio, with very low debt and actually producing EPS growth this year, it doesn't get much cheaper than this for a stock with potential upside. Definitely worth a shot here.
Best of luck!
Cheers,
Ivan Labrie.
FL Not looking good BRUVOkay, I'm a noob and hoping this will help me in my trading.
As you can see here, there is a bear flag forming on the 1hr on FL as well as what looks to be a double top on the daily.
NYSE:FL
Will go short if $38.54 resistance holds.
Looking for Puts 30+ days out.
TP1: $37.28
TP2: $36.50
TP3: $35.50
SL: $39