Netjoy Holdings Ltd. is an investment holding company, which engages in the provision of short video marketing solutions. It operates through the following segments: Online Marketing Solutions Business, Software as a Service, and Other Business. The Online Marketing Solutions Business segment includes online gaming, financial services, e-commerce, internet services, advertising, and culture and media. The Software as a Service segment involves offering a one-stop short video programmatic advertising and data management platform. The Other Business segment focuses on pan-entertainment content services and live streaming business. The company was founded in 2012 and is headquartered in Shanghai, China.