YesAsia Holdings Ltd. operates as an investment holding company. The firm through its subsidiaries operates E-commerce platform. It engages in the procurement and sale of Asian fashion & lifestyle, beauty and entertainment products to customers around the world. Its principal business activities are divided into two business segments: Sales of fashion & lifestyle and beauty products on its YesStyle and AsianBeautyWholesale platforms and sales of entertainment products on its YesAsia platform and through its offline B2B sales channel. The company was founded by Priscilla Chu Lai King and Joshua Lau Kwok Chu in 1998 and is headquartered in Hong Kong.