Beijing UBOX Online Technology Corp. engages in the operation of vending machines. It operates through the following segments: Intelligent Retail Business, Supply Chain Operation Services, Digital Value-Added Services, and Other Services. The Intelligent Retail Business segment handles sales of fast-moving consumer goods such as food and beverage to end customers through a network of vending machines located on the POSs developed by the Group or point of sale (POS) partners. The Supply Chain Operation Services segment consists of merchandise wholesale, vending machine sales and leases, and provision of hardware support services, and mobile device distribution services. The Digital Value-Added Services segment provides display screen advertising services, after-payment advertising services, merchandise display advertising services, and machine body advertising services. The Other Services segment is involved in the provision of karaoke services. The company was founded by Bin Wang, Guo Jun Shen, Song Feng Wu, Rong Lin, Ming Hao Li, Ci Nan Huang, and Yu Fang An in January 2011 and is headquartered in Shenzhen, China.