Sincere Co. Ltd. engages in the manufacture and trade of garments and apparel. It specializes in fashion apparel, shoes and handbags, sports equipment, beauty products, household, electrical, bedding and bath, as well as travel, and food merchandizes. It operates through the following segments: Department Store Operations, Securities Trading, and Others. The Department Store Operations segment manages retail stores offering consumer products. The Securities Trading segment deals with trading of Hong Kong and overseas securities. The Others segment includes the provision of property subleasing, advertising agency, and general and life insurances. The company was founded in 1900 and is headquartered in Hong Kong.