Sincere Watch (Hong Kong) Ltd. operates as an investment holding company, which engages in the distribution of branded luxury watches, timepieces, and accessories. It operates through the Watch Distribution and Dining Business, and Property Investment segments. Its brands include FRANCK MULLER, de Grisogono, CVSTOS, Pierre Kunz, European Company Watch, and Backes & Strauss. The company was founded on July 21, 2004 and is headquartered in Hong Kong.