PT Global Digital Niaga Tbk engages in the operation of an online shopping platform. Its online shopping platform Blibli offers various products including phones and tablets, cameras, computers, electronics, home and living, games and hobbies, sports automotive, health and beauty, men’s and women's fashion, mom and kids, and tour and travel. It operates through the following segments: First Party, Third Party, Institution, and Physical Store. The First Party segment offers a variety of first party products to customers. The Third Party segment provides products and services online from various categories including tiket.com. The Institution segment refers to products and services given to institutional consumers, both to public and private consumers throughout Indonesia. The Physical Store segment refers to the offline trading business segment in the consumer electronics sector. The company was founded by Kusumo Martanto, Lisa Widodo and Hendry in 2010 and is headquartered in Kudus, Indonesia.