Purple Group Ltd. is a financial services and technology company, which engages in derivatives trading and asset management. It operates through the following segments: GT247.com and Easy Asset Management, EasyEquities Group, and Head Office and Investments. The GT247.com and Easy Asset Management segment handles the derivatives trading and asset management operations of the group. The EasyEquities Group segment refers to the web-based investment platform of the group and includes EasyProperties, EasyCrypto, and RISE. The Head Office and Investments segment is involved in fees and dividends earned on investments, fair value adjustments, and head office costs. The company was founded by Mark Angus Barnes on July 15, 1998 and is headquartered in Johannesburg, South Africa.