Vision or No Vision that’s a question??? NOKIA vs Apple StoryI would like to link this story with what I published today about market and being at the verge of massive changes ..!
If you are happy of gaining 40% in a single trading day of Nokia read this:
August 2006:
Nokia 15 USD/share APPLE 2.42 (Nokia market-cap 60 Billion >Apple 55 Billion )
July 2012:
Nokia a 2.5 dollar share with market cap of 7.5 billion and Apple 25 dollar/share and 572 billion dollar company
Today:
Nokia 6.5 dollar market cap 36 and Apple 142 dollar with +2400 billion dollar market cap
15 years ago, Nokia was the biggest mobile phone maker, according to Wikipedia:
At the end of the 2007 financial year, Symbian had 62.5 percent of the market share while Microsoft's Windows Mobile had 11.9 percent and BlackBerry (RIM) had 10.9 percent. However, at the end of the 2008 financial year, Nokia's market share had fallen to 40.8 percent.The Nokia N96, the Nokia 5800 XpressMusic and the Nokia E71 did not compete against Apple's iPhone 3G. On 24 June 2008, Nokia bought the Symbian operating system and in 2009 made it open source.
In early 2009, Nokia released several devices such as the Nokia N97, a touchscreen device with a landscape QWERTY slider keyboard that was focused on social networking which received mixed reviews and the Nokia E52 which received positive reviews.At the end of the 2008 financial year, Symbian's market share was 52.4 percent and at the same time in 2009, it was 46.1 percent with the loss going to Blackberry, iOS and Android.
In 2010, the commercial pressure on Nokia increased. Original equipment manufacturers such as Samsung Electronics and Sony Ericsson chose to make Android based smartphones, not Symbian based smartphones.Nokia developed "Symbian^3" to replace the S60 platform but it never became popular.At the end of the 2010 financial year, Symbian's market share was 32 percent while Android's was 30 percent.Despite losing market share, Nokia's smartphones were profitable. Sales in 2010 steadily increased quarter by quarter. In the last quarter of 2010, Nokia sold 4 million N8 smartphones.
In February 2010, Nokia and Intel announced "MeeGo". MeeGo was a merger of their Linux based Maemo and Moblin projects. The project aimed to create one mobile operating system suitable for many types of device including tablets and smartphones. Nokia planned to use MeeGo on its smartphones. This was only achieved on the Nokia N9 (2011).
In February 2011, Elop wrote to his employees. He said Nokia was on a "burning platform". Elop said the "war of ecosystems" (software ecosystem) between iOS and Android was part of Nokia's commercial difficulties.
