Card Factory Plc engages in retailing of greeting cards and related gifting items. It operates through the Cardfactory Stores, Cardfactory Online, Getting Personal, and Partnerships segments. The Cardfactory segment retails greeting cards, dressing, and gifts through a store network. The Getting Personal segment is an on-line retailer of personalized cards and gifts. The company was founded in 1997 and is headquartered in Wakefield, the United Kingdom.