Dianomi Plc engages in the delivery of premium native advertising for the financial services, technology, and corporate sand lifestyle sectors. It offers online advertising services in the form of contextual lead generation to advertisers and publishers. The company was founded by Rupert Edward Hodson, Robert Cabell de Marcellus, and Raphael Peter George Queisser on August 16, 2002 and is headquartered in London, the United Kingdom.