Electric Guitar Plc focuses on acquiring a company or business in the digital media and advertising sectors. It plans to provide data, data intelligence, and integration services needed to transform the relationship between data intelligence, strategy and creativity. The company was founded by John Christopher Hutchinson, John Patrick Regan, Brian Arthur Basham, Stephen Kent, Jason David Batten, and Luke William McKeever on March 24, 2021 and is headquartered in London, the United Kingdom.