$ETSYEtsy is an e-commerce marketplace for handcrafted and vintage goods.
It connects buyers with millions of creative sellers, helping them find the types of specialized or even personalized items that can't be mass-produced by big-box retailers. Moreover, Etsy has something for everyone, as its diverse inventory ranges from home furnishings and décor to apparel and beauty products.
Broadly speaking, this differentiates Etsy from its rivals. Its brand name has become synonymous with unique products, and that recognition has made it the 8th-most-popular e-commerce platform in the world, outranking the likes of Pinduoduo and Target.
To reinforce that advantage, management has focused on improving search and discovery, making it easier for buyers to find the products they're looking for on the platform. For instance, Etsy recently deployed new artificial intelligence models to better personalize landing pages and make recommendations more relevant for each buyer. These efforts have already boosted conversion rates and repeat purchases, and they caused an uptick in seller ad spending on the platform.
In turn, Etsy's financial performance has been impressive over the last three years.
Looking ahead, management puts its market opportunity at $437 billion by 2023. To put that in perspective, Etsy's gross merchandise sales totaled $12.4 billion over the last 12 months, representing less than 3% of the company's addressable market.
To capitalize on that opportunity, Etsy recently acquired Brazilian marketplace Elo7, expanding its presence in Latin America, the fastest-growing region of the world in terms of e-commerce sales. And shortly after, Etsy also acquired Depop, a fashion resale marketplace popular with Gen Z consumers; this moves expands Etsy's presence in the apparel sector, the fastest-growing vertical in the e-commerce industry.
More broadly, management remains focused on improving search and discovery, and cultivating trust among buyers through transparent delivery times and improved customer support. Collectively, these growth initiatives should help Etsy take market share in the years ahead. That's why this stock looks like a no-brainer.
According to my chart Etsy is still looking very strong.
We had a clean break above resistance with a pullback to see if previous resistance would act as support w/ a close on a bullish hammer on the daily chart.
If this chart is correct, we should see all time high come into play.
MACD curling
RSI flat
Watchlist this.
