DIT fundamentals

Destination Italia SpA operates as a destination management company which structures various offers from providers and accommodation facilities in the business-to-business incoming tourism sector according to the requirements of travel agencies and global foreign tour operators for its clients. It operates through the following business segments: XML, Luxury, and Mainstream. The XML segment develops the company online sales channel to deliver the tourist packages of the Group around the world. The Luxury segment operates under the SONO brand which specializes in offering a set of customized packages and services for its high-end clientele with particular demands such as a week of fashion with five-star accommodation and fine dining, tours around Sicily, and the hidden gems of Italy. The Mainstream segment represents a set of packages and services which mainly features very popular Italian destinations for typically shorter durations such as a few days of lake tours, horseback riding, castle tours, and food, wine and relaxation tours. The company was founded by Marco Ficarra on September 28, 2016 and is headquartered in Milan, Italy.