Niche Capital Emas Holdings Bhd. is an investment holding company, which engages in trading, distribution and retail of jadeite stones, gold jewelry, and ornaments. It operates through the following segments: Trading, Construction and Services, Mining, and Others. The Trading segment is involved in the sales of jewelry products, precious stones, precious metals and distribution and sales of medical devices. The Construction and Services segment focuses on construction contracts services and property related business and project management. The Mining segment includes exploration of minerals and mining related businesses. The Others segment refers to investment holding and dormant company. The company was founded on September 26, 2000, and is headquartered in Petaling Jaya, Malaysia.