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Ulta Beauty, Inc.Ulta Beauty, Inc.Ulta Beauty, Inc.

Ulta Beauty, Inc.

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ULTA trade ideas

$ULTA Sell The Rallies, Don't Buy The DipsWe expect weakness to continue in $ULTA. There was quite a bit of technical damage done last week and we are targeting $184 to $194 on the downside. Ulta Beauty (NASDAQ:ULTA) went into a freefall last month after a soft Q2 earnings report and warning on a July to August slowdown in color cosmetics sales. During the earnings call (transcript), Ulta execs stated that there's been a "disruption in the makeup category" that accelerated over the last several weeks. "After several years of very strong performance, growth in the makeup category has been decelerating over the last two years, but recently turned negative," noted Ulta CEO Mary Dillon. Surveying the scene, Oppenheimer warns that the makeup malaise could last the balance of the year as the comparable sales marks will be tough to match, but sees value for long-term ULTA investors at the current trading price. As always, trade with caution and use protective stops. Good luck to all!
NASDAQ:ULTAShort
by OptionsGains
2
$ULTA Selling could get very intensive post earnings. Bearish Ulta stock holds a lot of profit for longer term investors and the sell volume profile in the last week signals they wise investors are banking those profits and letting the madness ensue post earnings. Ulta has a history of volatility in the days following earnings and the chart indicates that the selling will continue, if the breakout level at approx $315 is broken, stop losses will trigger and anywhere from $300- $280 will be the next support.
NASDAQ:ULTAShort
by RedHotStocks