Upexi, Inc. engages in the provision of combining consumer data and vertical integration to scale brands in multiple industries such as Amazon and eCommerce businesses. It operates through the Branded Products and Recommerce segments. The Branded Product segment focuses on the development, growth, and distribution of the branded products that the company owns. The Recommerce segment is involved in the purchase and sale of new and used products through channels such as Amazon and wholesale distributors. The company was founded on September 5, 2018 and is headquartered in Tampa, FL.