Umida Group AB engages in the production and distribution of wine and other alcoholic beverages. Its products include red, white, and rosé wines that are packed in plastic wine glasses. The firm carries brands such as Casana, GR8, Lacks, Vinfabriken, Brans For Fans, and Monte Flor. The company was founded by Jan Sjödin on October 9, 2007 and is headquartered in Stockholm, Sweden.