Associated Alcohols & Breweries Ltd. engages in the manufacture and trading of Extra Neutral Alcohol, Indian Made Indian Liquor and Indian Made Foreign Liquor. Its brands include Bagpiper Deluxe Whisky, Flavoured White Mischief, Black Dog Scotch Whisky, Smirnoff Vodka and VAT 69 Scotch Whisky. The company was founded by Bhagwati Prasad Kedia on July 7, 1989 and is headquartered in Indore, India.