Buy CERA at VWAP Once In Lifetime OpportunityHere’s a detailed profile of **CERA Sanitaryware Limited**:
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### **Company Overview**
**CERA Sanitaryware Limited** is one of India’s leading manufacturers of sanitaryware, faucets, and bathroom solutions. The company is known for its focus on innovation, quality, and modern designs, catering to both residential and commercial spaces. CERA has become synonymous with premium bathroom products and has a strong presence across India and overseas.
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### **Key Details**
- **Founded**: 1980
- **Headquarters**: Ahmedabad, Gujarat, India
- **Chairman & Managing Director**: Vikram Somany
- **Stock Listings**: Listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
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### **Core Business Segments**
1. **Sanitaryware**:
- Wash basins, water closets, urinals, bidets, and cisterns.
- Wide range of designs, including ceramic, wall-mounted, and countertop solutions.
2. **Faucets**:
- Bathroom and kitchen faucets with modern, water-saving technology.
- Includes showers, mixers, and bath fittings.
3. **Tiles**:
- Wall and floor tiles in a variety of styles and finishes.
4. **Wellness Products**:
- Products such as whirlpools, steam cabins, shower panels, and bathtubs.
5. **Kitchen Sinks**:
- Premium stainless steel kitchen sinks in modern designs.
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### **Manufacturing Facilities**
- CERA’s manufacturing plant is located in **Kadi, Gujarat**, with a production capacity of over **3 million pieces annually**.
- Equipped with modern technology to ensure quality and sustainability.
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### **Financial Highlights (2024)**
- **Revenue**: Over ₹2,000 crore (approx. USD 240+ million).
- **Market Share**: Among the top players in India’s sanitaryware and bathroom solutions market.
- **Profitability**: Strong growth due to its focus on premium products and brand reputation.
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### **Market Presence**
- Extensive network of **4,000+ dealers and retailers** across India.
- Export markets include the Middle East, South Asia, and Africa.
- Target segments include residential, commercial, and luxury projects.
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### **Sustainability and Innovations**
- Focuses on water-efficient products and eco-friendly manufacturing processes.
- Introduced **green products** such as dual-flush cisterns and water-saving faucets.
- Uses advanced technologies like pressure casting, robotic glazing, and automated quality checks.
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### **Achievements and Recognitions**
- Recognized as one of the top bathroom solution brands in India.
- Winner of multiple awards for design innovation and product quality.
- Trusted brand for architects, interior designers, and builders.
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### **Key Products and Features**
1. **Sanitaryware**: Durable, elegant, and contemporary designs.
2. **Faucets**: Stylish and water-saving options with ceramic disc technology.
3. **Wellness Range**: Spa-like products for a luxurious experience.
4. **Tiles**: High-quality, stylish tiles for both interior and exterior applications.
5. **Customized Solutions**: Tailored offerings for specific projects and requirements.
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### **Strategic Initiatives**
- Expanding product portfolio in the premium and luxury segments.
- Strengthening online presence through e-commerce platforms.
- Investing in R&D to develop innovative and sustainable bathroom solutions.
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### **Vision and Mission**
- **Vision**: To be the leading provider of innovative and high-quality bathroom solutions in India and globally.
- **Mission**: To deliver products that blend functionality, aesthetics, and sustainability, enhancing the customer’s bathroom experience.
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