CERA trade ideas
Buy CERA at VWAP Once In Lifetime OpportunityHere’s a detailed profile of **CERA Sanitaryware Limited**:
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### **Company Overview**
**CERA Sanitaryware Limited** is one of India’s leading manufacturers of sanitaryware, faucets, and bathroom solutions. The company is known for its focus on innovation, quality, and modern designs, catering to both residential and commercial spaces. CERA has become synonymous with premium bathroom products and has a strong presence across India and overseas.
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### **Key Details**
- **Founded**: 1980
- **Headquarters**: Ahmedabad, Gujarat, India
- **Chairman & Managing Director**: Vikram Somany
- **Stock Listings**: Listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
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### **Core Business Segments**
1. **Sanitaryware**:
- Wash basins, water closets, urinals, bidets, and cisterns.
- Wide range of designs, including ceramic, wall-mounted, and countertop solutions.
2. **Faucets**:
- Bathroom and kitchen faucets with modern, water-saving technology.
- Includes showers, mixers, and bath fittings.
3. **Tiles**:
- Wall and floor tiles in a variety of styles and finishes.
4. **Wellness Products**:
- Products such as whirlpools, steam cabins, shower panels, and bathtubs.
5. **Kitchen Sinks**:
- Premium stainless steel kitchen sinks in modern designs.
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### **Manufacturing Facilities**
- CERA’s manufacturing plant is located in **Kadi, Gujarat**, with a production capacity of over **3 million pieces annually**.
- Equipped with modern technology to ensure quality and sustainability.
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### **Financial Highlights (2024)**
- **Revenue**: Over ₹2,000 crore (approx. USD 240+ million).
- **Market Share**: Among the top players in India’s sanitaryware and bathroom solutions market.
- **Profitability**: Strong growth due to its focus on premium products and brand reputation.
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### **Market Presence**
- Extensive network of **4,000+ dealers and retailers** across India.
- Export markets include the Middle East, South Asia, and Africa.
- Target segments include residential, commercial, and luxury projects.
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### **Sustainability and Innovations**
- Focuses on water-efficient products and eco-friendly manufacturing processes.
- Introduced **green products** such as dual-flush cisterns and water-saving faucets.
- Uses advanced technologies like pressure casting, robotic glazing, and automated quality checks.
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### **Achievements and Recognitions**
- Recognized as one of the top bathroom solution brands in India.
- Winner of multiple awards for design innovation and product quality.
- Trusted brand for architects, interior designers, and builders.
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### **Key Products and Features**
1. **Sanitaryware**: Durable, elegant, and contemporary designs.
2. **Faucets**: Stylish and water-saving options with ceramic disc technology.
3. **Wellness Range**: Spa-like products for a luxurious experience.
4. **Tiles**: High-quality, stylish tiles for both interior and exterior applications.
5. **Customized Solutions**: Tailored offerings for specific projects and requirements.
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### **Strategic Initiatives**
- Expanding product portfolio in the premium and luxury segments.
- Strengthening online presence through e-commerce platforms.
- Investing in R&D to develop innovative and sustainable bathroom solutions.
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### **Vision and Mission**
- **Vision**: To be the leading provider of innovative and high-quality bathroom solutions in India and globally.
- **Mission**: To deliver products that blend functionality, aesthetics, and sustainability, enhancing the customer’s bathroom experience.
Would you like details on its financials, products, or growth strategies?
CERA SANITARYWARE LTD S/RSupport and Resistance Levels:
Support Levels: These are price points (green line/shade) where a downward trend may be halted due to a concentration of buying interest. Imagine them as a safety net where buyers step in, preventing further decline.
Resistance Levels: Conversely, resistance levels (red line/shade) are where upward trends might stall due to increased selling interest. They act like a ceiling where sellers come in to push prices down.
Breakouts:
Bullish Breakout: When the price moves above resistance, it often indicates strong buying interest and the potential for a continued uptrend. Traders may view this as a signal to buy or hold.
Bearish Breakout: When the price falls below support, it can signal strong selling interest and the potential for a continued downtrend. Traders might see this as a cue to sell or avoid buying.
MA Ribbon (EMA 20, EMA 50, EMA 100, EMA 200) :
Above EMA: If the stock price is above the EMA, it suggests a potential uptrend or bullish momentum.
Below EMA: If the stock price is below the EMA, it indicates a potential downtrend or bearish momentum.
Trendline: A trendline is a straight line drawn on a chart to represent the general direction of a data point set.
Uptrend Line: Drawn by connecting the lows in an upward trend. Indicates that the price is moving higher over time. Acts as a support level, where prices tend to bounce upward.
Downtrend Line: Drawn by connecting the highs in a downward trend. Indicates that the price is moving lower over time. It acts as a resistance level, where prices tend to drop.
Disclaimer:
I am not a SEBI registered. The information provided here is for learning purposes only and should not be interpreted as financial advice. Consider the broader market context and consult with a qualified financial advisor before making investment decisions.
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CERA SANITARYWARE is At ALL TIME HIGH with Positive NumbersNSE:CERA
Established market position in the sanitaryware segment and diversified revenue profile: Cera has a track record of nearly three decades, strong brand image and a large retail network in the sanitaryware industry. It is one of the leading players in this segment, which has been one of the largest revenue contributors over the years, accounting for around 47% of turnover in fiscal 2024.
Over the past few years, Cera has been leveraging its strong market position in the domestic sanitaryware industry by venturing into related business segments, such as faucets, tiles and wellness and allied products, thus becoming a complete bathroom solutions provider. Successful diversification into related businesses has helped lower dependence on the sanitaryware business, besides improving the efficiency of the distribution network.
Intense competition and volatile demand from the real estate sector led to sluggish revenue growth in fiscal 2024. However, with improving demand prospects expected and demand from real estate to remain healthy with projects reaching completion over the next 2-3 years, revenue in the sanitaryware segment is likely to see healthy growth over the medium term. Sanitaryware, faucetware, tiles and other products accounted for 47%, 36%, 10% and 7%, respectively, of the company’s turnover in fiscal 2024. Also, the company has presence across various domestic markets in south, east, north and west, providing adequate geographical diversity.
Healthy financial risk profile: Networth was healthy at Rs 1,358 crore and gearing low at 0.02 time as on March 31, 2024. Debt protection metrics are expected to remain strong, in the absence of large, debt-funded capex and healthy operating performance. Cash accrual is expected at ~Rs 180-230 crore per annum and will comfortably fund the capex plans in fiscals 2025 and 2026 and incremental working capital requirement. Hence, reliance on debt is expected to be low, sustaining strong debt metrics over the medium term.
Company is almost debt free.
Company has been maintaining a healthy dividend payout of 31.4%.
ZERO DEBT COMPANY
Cash and Cash Equivalents
of Rs. 828 crore; primarily
liquid investments.
• No Contingent Liabilities for
Joint Ventures
POSITIVE FREE CASH FLOW EVERY YEAR
Consistent cash generation each year
• Annual Capex requirement < Free Cash flow
generation.
• Increasing gap between annual cash flow generation
less dividend outflow and capex.
• Regularly paid dividends for the last 30 years +
AGGRESSIVE FOCUS ON CAPEX
Fixed Asset turnover of ~5.6x.
• Uniform organization-wide policy to
monitor receivables – credit not used
to drive revenues.
• ERP automatically shuts down fresh
supplies to dealers / customers with
dues in excess of 45-60 days
Multilayered Marketing Infrastructure.
⚫ Enhances retail experiences, retailer owned
⚫ Currently 1,067 Cera Style Centre’s (CSC’s)
operational
⚫ Over 1,400 CSCs planned in the next 3-4 years
⚫ Minimum size of showroom ranges between 100 sq.
ft. - 500 sq. ft.
Multilayered Marketing Infrastructure
⚫ 11 CERA Style Studios (CSS): Ahmedabad / Mumbai /
Bengaluru / Kolkata / Cochin / Hyderabad / Trivendrum
/ Morbi / Kadi / Mohali & Lucknow (Upcoming)
⚫ Discerning customers including influencer's can touch
and feel products
⚫ No sales orientation / pressure
⚫ The average size these company owned showroom are
approx. 7,000 sq.ft.
⚫ With more than 14,000 sq.ft. of display, Hyderabad CSS is
the largest company showroom in this industry
NSE:CERA India toilet boom 🚽 get set go..Half of India couldn't access a toilet 5 years ago. Modi built 110M latrines
Incorporated in July 1998, Cera Sanitaryware Ltd is headed by Mr Vikram Somany; the company manufactures sanitaryware and faucets and outsources wellness products and tiles. The sanitaryware and faucet plants are in Kadi, Gujarat, with capacity of 36 lakh and 18.5 lakh pieces per annum, respectively.
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The Company has been constantly launching new designs in Sanitaryware, Faucets and Tiles. The new designs are indigenously developed by in-house teams, after feedback from the market. This helps the Company to be seen a leader in product offerings. #
NSE:CERA
Cera Sanitaryware looking aestheticCERA Sanitaryware Ltd. The main product lines of this company are Sanitaryware, Faucets ware and Bath ware. They are Presently, engaged in the business of manufacturing, selling, and trading of building products and is having non-conventional wind & solar power for captive use in the State of Gujarat. CERA Sanitaryware Ltd CMP is 8017.50.
The Negative aspects of the company are High Valuation (P.E. = 44.9), MFs are decreasing stake. The positive aspects of the company are No debt, zero promoter pledge, FIIs are increasing stake, improving annual net profit, Improving cash from operations annual.
Entry can be taken after closing above 8063. Target for Cera is 8233. If the stock gives closing above 8234 long term targets of 8462,8714 and 9000 will be unlocked. Stop loss in the stock should be maintained at Closing below 7672.
The above information is provided for educational purpose, analysis and paper trading only. Please don't treat this as a buy or sell recommendation for the stock. We do not guarantee any success in highly volatile market or otherwise. Stock market investment is subject to market risks which include global and regional risks. We will not be responsible for any Profit or loss that may occur due to any financial decision taken based on any data provided in this message.
Long #CERA. Excellent proxy play to the Real Estate cycleLooking very good on a longer time frame. Recently broke out of it's short term downward corrective trend too. Can go long with a Stop Loss of 3850, for targets of previous highs and even higher .
An excellent proxy play for the Real estate story playing out this decade!
Technical Sell By RSIIf the price is making higher highs, while the RSI makes lower highs, this is a negative or bearish signal.
Technical trading will regard an overbought or oversold signal as stronger if it is accompanied by a divergence.
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Cup and handle + Resistance breakoutPlease look into the chart for a detailed understanding.
Consider these for short-term & swing trades with 2% profit.
For BTST trades consider booking
target for 1% - 2%
For long-term trades look out for resistance drawn above closing.
Please consider these ideas for educational purpose
CERA - Bullish Consolidation with VolumesNSE: CERA is closing with a bullish consolidation candle supported with volumes.
Today's volumes and candlestick formation indicates strong demand and stock should move to previous swing highs in the coming days.
The stock has been consolidating for the past few days which is indicating demand.
One can look for a 8% to 11% gain on deployed capital in this swing trade.
The view is to be discarded in the event of the stock breaking previous swing low.
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Disclaimer:
This is for educational purposes only.