crompton greaves Crompton Greaves Consumer Electricals Ltd. which is into consumer electrical products like fans, domestic pumps, water heaters and lighting, has announced its foray into the built-in kitchen appliances segment in India. The company's target is to become a key player in the ~2200 Cr. built-in kitchen appliances market in India.
This market is growing at ~10% per annum. While the organized market is made up of 7-8 players, the top 3 have ~45% of the market. Penetration of chimneys and the overall built-in categories is still low at 3-4%, offering ample room for growth.
Crompton Greaves consumer expects ~ Rs300- 400 cr revenue from built in kitchen appliance.
