erosEros International sources all Indian film content for the Eros Group and exploits such content across formats within India, Nepal and Bhutan. It has various rights to over 1,000 films which include Hindi, Tamil and other regional language films, including films such as Mughal-e-Azam, Om Shanti Om, Lage Raho Munnabhai and Love Aaj Kal, which it considers to be a key competitive advantage and an integral part of its business model. It also owns rights to certain English language films for home entertainment distribution within India. The Hindi, Tamil, other regional and English language films together form the Eros India Library.
The company sources content primarily through acquisitions from third parties and through co-productions and, occasionally, through its own productions. It mainly acquire films from third party producers at various stages of a film‘s production for an agreed contractual value, and also co-produce films from inception with certain producers for a pre-agreed fixed budget.
Theatrical Distribution
It distributes its content in all the 14 circuits either through its internal distribution offices (Mumbai, Delhi, East Punjab, Mysore, Kerala, West Bengal and Bihar) or through sub-distributors.
Television Distribution
Eros International serves one of the largest and growing television markets in the world by licensing high quality Indian film content to satellite television broadcasters operating in India.
Overseas Distribution
It distributes its films through the established, worldwide, multi-channel distribution network of its parent company, Eros International Plc. The films are distributed to the South Asian diasporas worldwide and to non-Indian consumers who view Indian films that are subtitled or dubbed in local languages. Internationally, its distribution network extends to over 50 countries, such as the United States, the United Kingdom and throughout the Middle East etc.
Eros Now, its digital over-the-top entertainment service is increasingly focused on offering a world-class choice of content including Indian films, music and original shows, opening new markets, delivering consumer-friendly product features such as offline viewing and subtitles and adopting a platform agnostic distribution strategy across mobile, tablets, cable or internet.
