Ethos Ltd. engages in the operation of luxury watch boutiques. It operates through the Watch and Accessories and Marketing and Luxury Cars segments. The Watch and Accessories segment offers branded and pre-owned watches as well as accessories such as clocks, watch winders, jewelry boxes, collector boxes, and watch straps. The Luxury Cars segment includes trading of luxury cars. The company was founded by Pranav Shankar Saboo and Yashovardhan Saboo in 2003 and is headquartered in Chandigarh, India.