Goldkart Jewels Ltd. engages in the manufacturing and trading of branded gold jewellery, diamond and platinum jewels. Its two brands are Freya, that focuses on rings, bracelet, necklaces, ear chain, earrings, and pendants; and Jinansh that includes the chain, mangalsutra, zuda, toe ring, anklet, and bangles. The company was founded by Vijay Chinubhai Shah and Alpaben Vijay Shah in 2001 and is headquartered in Ahmedabad, Gujarat.