Nazara Technologies Ltd. is a mobile entertainment company, which engages in the provision of mobile games and applications, as well as multimedia solutions, including themes and wallpapers. The firm also offer solutions for the development, deployment, targeting, and tracking of promotional campaigns on mobile platforms; and wireless solutions that integrate content of media companies, marketing messages, and the consumer reach of wireless carriers. It operates through the following segments: Gaming, eSports, and Ad Tech. The company was founded by Vikash Mittersain & Nitish Mittersain in 1999 and is headquartered in Mumbai, India.