WPP Scangroup Plc is a full-service creative transformation company, which engages in the provision of integrated marketing communication services. It focuses on advertising, media investment management, advertising research, public relations, digital advertising, and specialty communications. The company was founded in 1982 and is headquartered in Nairobi, Kenya.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company