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Kroger Company (The)Kroger Company (The)Kroger Company (The)

Kroger Company (The)

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KR trade ideas

Portfolio Position: Kroger Company (NYSE:KR)Kroger operates over 2,790 retail food stores alongside pharmacies, fine jewelry, health clinics and food production facilities. The company's share price has suffered in the past 2 years on behalf of rising concern of stiff competition and recently on the news of Amazon buying Whole Foods, being seen by analysts as having the most to lose from the tech behemoth's foray into the mass market supermarket grocery industry. Favorable Factors Impacting Kroger: Individual Royalties Kroger has faced off competition with smart pricing performance to enhance their competitive edge and works on expanding stores and facilities to penetrate new markets. Acquisition Synergies The company has worked to grow inorganically through strategic acquisitions that fit their grocery and in-store pharmacies, like their recent ModernHEALTH acquisiton. Foreign Currency Kroger should benefit from the recent descent in the value of the USD creating a better imports environment and reducing purchasing power for the US Consumer. Low Inflation Besides boosting assets prices vs. consumer goods prices, forces retail companies to favor cash hording instead of capital investment. Kroger has seen this effect as stagnant product price growth has limited its natural growth factors and lowered investment. Oil Prices The historically low price of oil throughout 2016 and 2017 has been good for retail companies with lower delivery and transportation costs and higher spending by the US Consumer, who look to spend the money saved at the pump with lower gasoline prices. This factor has favorably influenced Kroger's sales and, with oil prices expected to remain relatively low, will remain a favorable condition in the years to come. Investment Risks: Competition Kroger's number 1 risk is competition. With Amazon's $AMZN recent acquisition of Whole Foods there is worry that customers will be drawn away. This is evident by recent reports of traffic monitoring firms, yet I believe these fears are overdone and pricing will remain the major driver and not brand recognition. The company's strong eCommerce capabilities will battle Amazon's Whole Foods. Pricing Pressure The company's efforts to compete by lowering prices hurt their bottom line, shrinking 2016 EPS over 30% and 2017 EPS over 11%. Although management has committed to cutting costs and boosting operational efficiency, it's hard to see significant upside until eCommerce maturation. Conclusion: I believe the company is way undervalued at current levels. While you wait, the company pays an easily sustainable $0.125/quarter dividend, amounting to a 2.43% annual yield. I'm starting the company with a $30 price target into Q2 2018 with a Strong Buy. Ultimately down the line, I believe Kroger will conservatively be trading over $45/share. For the full article: seekingalpha.com
NYSE:KRLong
by TraderDanER
KR support lineI make stock analyses before the opening, these levels i draw are strong support/resistance and are the most powerfull on the same day. So i use them the moment when the market opens. You can see somethimes i use 2 - 3 levels because i dont know where the market will open. when the market open i see witch levels are still valid if it gaps above or under my level this one cannot used anymore. If price come close to my level i place a limit order. time frame i use are 5-10 min candles if price close right under or below the level with few penny's its of the table ! my risk reward ratio is 2:1 would be good to use trial these are scalp trades in high illiquidity market conditions !
NYSE:KRLong
by Boenker
Kroger Looking For a Bounce… Still.Kroger ($KR) Daily: Kroger has been ever so slowly trying to make a move higher, since the big dip it had on the Amazon Whole Foods news. It has been getting support near the $20 level, as i’ve pointed out in my previous posts, and has since moved ever so cautiously higher to $23 in the past week. You can see on the daily chart that the techincals have been slowly rising along with price, but nothing to cheer about if you’re holding the stock – it doesn’t seem to have the kind of momentum that will shoot it up to $30, and i suspect that the longer it moves sideways around these levels, the more susceptible it is to more selling. If in a consolidation, we’d like to see more volume, but that doesn’t seem to be the case. Weekly chart shows continued weakness, and what remains to be seen is how the stock will do against that 50 week moving average that’s it’s been under in the next few weeks – the inability for the stock to get back above this will keep it under selling pressure and can continue to get at that $15 head and shoulders target that I’ve indicated in my previous post.
NYSE:KR
by grenadetrade
KR Bullish SwingThis is a trade that I actually set up on the morning of the gap up (6/17/17). It was triggered later that day and has now formed a flag pattern with a really nice indecision candle today. If we break today's high, should hit my 2R target before running in to the 10 EMA on the daily without a problem. Sitting at a massively strong support level. My original stop was below the low of 6/16/17 and has now been moved up to just below the support/resistance line. With 2 major gap down days in a row earlier this month, KR seems to be overextended. Ultimate target could be around $28.92 if you have the patience.
NYSE:KRLong
by Federman19