$NKE - Nike From a Value perspective and technical analysis, I'm trying to look for reasons not to buy here.
Brand Strength : Nike remains one of the most dominant global sportswear brands.
Recent Performance : Revenue growth has been steady, though margins have been pressured by higher costs and currency headwinds.
Valuation : Nike often trades at a premium P/E ratio compared to industry peers — it’s not a deep value play, but it's often priced for quality and growth.
Dividend : Pays a modest, growing dividend (~1.2%), appealing for long-term holders.
NKE trade ideas
Nike (NKE) Share Price Falls to Lowest Level Since 2017Nike (NKE) Share Price Falls to Lowest Level Since 2017
The chart for Nike (NKE) shows that the share price has dropped to around $55 – levels last seen in November 2017.
Since the start of 2025, the stock has declined by approximately 27%.
Why Has Nike’s Share Price Dropped?
As noted in our analysis from September 2024, Nike shares had been trending downward for several months due to intense competition. However, President Trump’s tariffs have become the dominant bearish factor.
This is largely because Nike relies heavily on manufacturing operations in Asia – many of which have been directly affected by the newly imposed tariffs.
What’s Next?
According to the Wall Street Journal, manufacturers are taking a wait-and-see approach. They’re reluctant to shift production out of Asia, which could mean higher prices for American consumers. A full return to U.S. production is unlikely due to:
→ a shortage of skilled workers and suppliers;
→ significantly higher wages in the U.S. compared to Asia;
→ relocating production from Asia is a complex business migration, not just a factory move – a process many companies might not be prepared for.
Some firms are reducing their margins or optimising logistics, but most are hoping to weather the storm or delay major changes.
Technical Analysis of Nike (NKE) Shares
The price is forming a downward channel (highlighted in red), with the following characteristics:
→ the median line provided temporary support, but the early April rebound attempt was very weak;
→ the lower boundary of the channel now appears to be acting as support.
The RSI indicator suggests strong oversold conditions. Bulls might take comfort in the proximity of the psychological $50 mark strengthening this support level. However, it seems that only positive developments on the tariff front are likely to reverse sentiment meaningfully.
According to WSJ analysts, Trump’s recent comments hint at possible negotiations. But unless the President changes his stance, Mexico, Brazil, and India – nations well-placed to act as intermediaries between China and the U.S. – could emerge as the main beneficiaries.
This article represents the opinion of the Companies operating under the FXOpen brand only. It is not to be construed as an offer, solicitation, or recommendation with respect to products and services provided by the Companies operating under the FXOpen brand, nor is it to be considered financial advice.
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Nike (NKE) - Monthly Chart Setup | High-Conviction Support Zone📉 Nike (NKE) - Monthly Chart Setup | High-Conviction Support Zone
Nike has officially broken down into a major multi-year support zone last seen in 2017–2018. This area has previously acted as a strong base before the massive run-up to ATHs, and we’re now seeing price re-enter and potentially bottom out in this same zone.
🔍 Key Observations:
Price is currently hovering near the $55–$65 demand zone, marked by previous structural support.
Bullish wick shows demand kicking in after a breakdown.
Indicators are oversold:
RSI around 31, near bounce territory.
Stoch RSI crossed to the upside from deeply oversold.
MACD histogram still bearish, but early signs of momentum loss.
📌 Base Case: Expecting some sideways accumulation within this zone, followed by a potential breakout retest toward the $80–$90 range if momentum builds.
📥 I'm slowly accumulating here on a 2-week basis while price remains within this support region.
⛔️ Invalid if monthly closes under $50 with no demand reaction.
NKE: Macro structure [Monthly time frame]Price reached the top of the macro support: 56-27.
The correction from Nov'21 top has a picture perfect three-wave structure that has reached area of an ideal extension to finish itself (60-44 support).
Although, within the context of todays market uncertainty, recovery from this support zone, might still be a larger bounce before one more leg-down deeper into macro support
Best of trading and investing decision and thank you for you attention!
NKE Breakdown Brings Long-Term Buy Zone Into FocusNike has already been in a prolonged downtrend, but today’s 14% drop, closing at $55.58, added serious fuel to the fire — driven by tariff-related headlines and broader market pressure.
Despite the steep selloff, I’m not stepping in just yet. There’s still a lot of macro uncertainty, IMO, and with momentum and technicals working against it, I’m anticipating the possibility of additional downside.
I’ve mapped out a potential buy zone on the chart. First key support sits at $49.93, which marks the top of the zone. The lower band extends down to $35.90. It’s a wide range, but it aligns with a longer-term technical support area where I’d consider incremental, tiered buys for a long-term position.
For now, it’s on the watchlist — not the buy list. 👀
NKE: Long-term BEAR MARKET (+32 MONTHS) - A counter tradeNIKE has been in a bear market for the past 32 Months. Currently trading below EMA200 - A juicy entry without thinking. I believe this stock will reverse as the business will continue and it will face challenges with diverse competition. An easy stock to enter will have some $$$$ and then hold for 2-4 years. Sell when it gains more than 100% from your entry.
Vietnam's Shadow Over Nike's Swoosh?Nike's recent stock dip illuminates the precarious balance of global supply chains in an era of trade tensions. The article reveals a direct correlation between the proposed US tariffs on Asian imports, particularly from Vietnam – Nike's primary manufacturing hub – and a significant drop in the company's stock value. This immediate market reaction underscores the financial risks associated with Nike's deep reliance on its extensive factory network in Vietnam, which produces a substantial portion of its footwear, apparel, and equipment.
Despite robust revenues, Nike operates with relatively thin profit margins, leaving limited capacity to absorb increased costs from tariffs. The competitive nature of the athletic wear industry further restricts Nike's ability to pass these costs onto consumers through significant price hikes without risking decreased demand. Analysts suggest that only a fraction of the tariff burden can likely be transferred, forcing Nike to explore alternative, potentially less appealing, mitigation strategies such as product downgrades or extended design cycles.
Ultimately, the article highlights Nike's significant challenges in navigating the current trade landscape. While historically cost-effective, the deep entrenchment of its manufacturing in Vietnam now presents a considerable vulnerability. Shifting production elsewhere, particularly back to the US, proves complex and expensive due to the specialized nature of footwear manufacturing and the lack of domestic infrastructure. The future financial health of the athleticwear giant hinges on its ability to adapt to these evolving geopolitical and economic pressures.
If you own a pair or NIKE! then this is your time #Shareholder Confessions from the Desk: Kim K Didn’t Move Nike, But Let’s Be Real…
So, it turns out Kim K’s magic touch didn’t send Nike stock into orbit. Shocking, I know. Apparently, even the queen of shapewear can’t single-handedly inflate a multi-billion-dollar company’s share price.
But let’s take a step back—because at this price, Nike is looking very interesting.
Forget the short-term noise. Nike is still the #1 IT gear for young adults and Generation Chic. You know, the people actually setting trends and spending money:
#Rappers – Because what’s a flex without fresh kicks?
#Tech bros – Coded an app? Great. Now go drop $200 on some sneakers.
#Creatives – The artists, designers, and influencers making sure you think about buying Nikes even when you’re not.
At the end of the day, Nike isn’t just a brand—it’s a lifestyle, a uniform, a status symbol. Stocks go up and down, but when it comes to culture, Nike runs the game.
So yeah, maybe the Kim K collab didn’t ignite a moonshot. But give it time. The streets, the startups, and the studios are still rocking the Swoosh. And that’s why I’m watching.
OptionsMastery: Sitting in a weekly demand on NKE!🔉Sound on!🔉
📣Make sure to watch fullscreen!📣
Thank you as always for watching my videos. I hope that you learned something very educational! Please feel free to like, share, and comment on this post. Remember only risk what you are willing to lose. Trading is very risky but it can change your life!
Nike (NKE) Game Plan: Is Now the Perfect Time to Buy?1. Technical Analysis March 2025
Nike’s stock ( NYSE:NKE ) is currently trading near a 52-week low of $63.19, signaling a bearish trend driven by weak earnings and macroeconomic challenges.
• Moving Averages: The 50-day MA is below the 200-day MA (death cross), confirming a long-term downtrend.
• Relative Strength Index (RSI): Near 30, indicating oversold conditions and a possible short-term rebound.
• Support & Resistance:
• Key support: ~$60 (historical demand zone)
• Key resistance: ~$75–$80 (previous consolidation area)
• Volume Analysis: High selling pressure, but institutional investors may step in at lower levels.
2. Fundamental Analysis March 2025
Nike remains a global leader in the sportswear industry, but recent headwinds have impacted on its financial performance.
Key Financial Metrics (Q3 2025)
• Revenue: $11.3 billion (-9% YoY)
• Net Income: Declining due to lower sales and margin compression
• EPS: Lower than expected, prompting downward revisions by analysts
• Dividend Yield: ~2.3%, with 23 consecutive years of dividend increases
• Debt-to-Equity Ratio: ~0.6, indicating moderate leverage
• Price-to-Earnings (P/E) Ratio: Lower than historical averages (~18–22x), making it relatively undervalued compared to its long-term trends
📈 Strengths:
• Brand Power & Innovation: Nike’s brand remains dominant, and new product lines (e.g., Pegasus Premium, Vomero 18) are receiving positive feedback.
• Global Reach & Direct-to-Consumer (DTC) Shift: Strong e-commerce presence, which could improve margins over time.
• Dividend Growth: 23 consecutive years of increases make Nike attractive to long-term income investors.
📉 Weaknesses & Risks:
• Declining Sales: A 9% revenue drop YoY, with a 17% decline in China—a crucial market.
• Tariff Concerns: New U.S. tariffs on Chinese imports could impact profit margins.
• Competitive Landscape: Adidas, Puma, and newer brands (On Running, Hoka) are gaining market share.
• Macroeconomic Uncertainty: Consumer spending on discretionary goods remains weak.
3. 5-Year Price Prediction (2025–2030)
Year Price Range Prediction
2025 $55 – $85 (high volatility, potential recovery)
2026 $75 – $100 (rebound if sales improve)
2027 $90 – $120 (growth phase, innovation & DTC strategy gains traction)
2028 $110 – $140 (bullish market conditions, brand strength)
2029 $130 – $170 (potential all-time highs if fundamentals align)
2030 $150 – $200 (long-term upside if Nike maintains market dominance)
Conclusion: Buy, Hold, or Sell?
• Short-Term (2025–2026): High risk, potential upside if Nike stabilizes its sales and margins.
• Mid-to-Long Term (2027–2030): Likely strong recovery, given Nike’s brand strength, innovation, and historical growth.
• Best Strategy: Dollar-cost averaging (DCA) for long-term investors; traders may wait for a confirmed reversal.
⚠️ Disclaimer:
This analysis is for informational purposes only and should not be considered financial advice. Stock market investments carry risks, including the loss of capital. Investors should conduct their own research or consult with a financial advisor before making investment decisions.
Swooshing Back?Nike Inc. (NKE) is currently testing the bottom of a significant weekly gap around the $66 level. A breakout above the $72 level could signal further strength, positioning the stock to target the $88.66 resistance. This trade setup offers an attractive risk-to-reward ratio, with a stop-loss set at $59.30 to manage downside risk.
The Relative Strength Index (RSI) for NKE was at 29.3 on March 21, 2025, indicating oversold conditions and a potential for a bounce.
Analyst sentiment remains positive, with a consensus rating of "Moderate Buy" among 32 analysts. The average 12-month price target is $87.38, indicating a potential upside of approximately 31.3% from the current price of $66.54.
This combination of technical indicators and positive analyst sentiment supports a bullish outlook for NKE, with a potential move toward the $88.66 resistance level.
Nike ($NKE): Just Bought the Dip (and New Shoes)!Nike stock is at its lowest price in 5 YEARS. This could be the best sale since the clearance rack at the Nike outlet!
Nike NYSE:NKE stock is now at a 5 year low, and I don't see it going much lower from here. Here are some important facts about Nike:
Stock is at a 5-year low despite sales increasing from $37 billion to $51 billion and income doubled.
Down 63% from all-time high, despite good fundamentals.
P/E ratio is at 22. The lowest since 2018.
Forward P/E is at 33, which = growth expectations.
Price to sales is at 2.2
The price to book is at 7.6, the lowest since 2017.
EV/Sales is at 2. The lowest since 2017.
Technical indicators are signaling oversold and the price is at a support level.
All in all, it tells me that Nike is now the cheapest it has been in almost 8 years.
Nike risks and issues:
Inventory is high worldwide, and inventory movement has been slowing down.
Although high, inventory is lower than in 2022 and 2023.
Consumption might still suffer this year in the US due to austerity.
It seems that many analysts don't like the stock because sales (although growing) are growing less than expected, the business in China is slower than expected, and there is a high inventory.
Despite the issues above, what I see is an iconic brand selling at a 50% discount. Sales are up, income is up, ratios are looking good, and the company continues to be a great business, but the stock is selling at a discount. Nike will definitely not go out of business.
This is a good example of buying value at a good price!
Nike is already part of my portfolio (it has been since the Covid crash), but I'm now adding more.
If I were to start investing now, I would start with a little DCA.
Similarly to all my stock investments, I see Nike as a long term holding.
But honestly, I see Nike as an iconic brand on a 50% OFF clearance sale—too good to resist.
I went straight to the Nike store and bought two pairs of sneakers to help flush out that excess inventory. As a proud shareholder, I'm confident I'll see at least $0.01 back in dividends from my shopping spree! 😅👟
Quick reminder: This is my investing journey, not financial advice! 😊
SHORT | NKENYSE:NKE
The weekly chart of Nike (NKE) at $67.67 displays a bearish bias within a descending channel, with the price testing the lower trendline. The analyst targets a breakdown, aiming for 60$ (Target Price 1) and $49.65 (Target Price 2), supported by consistent lower highs and lows, with RSI at 41.67 indicating potential for further downside.
Buy NikeIf we draw a Fibonacci chart from the very lowest point NKE has ever been at (0.1$ per share (Imagine buying at those levels)) It's clearly visible we're in a Golden zone.
Add on top of that, drawing a long term trend line, and we're basically there. Very solid entry position.
In combination with this, it's important to know the underlying trend of the business. Under former CEO John Donahoe, Nike shifted its focus toward direct-to-consumer (DTC) sales, reducing partnerships with wholesale retailers like Macy's and DSW. This strategy aimed to enhance profit margins and customer data insights but led to challenges, including increased operational costs and strained relationships with key retail partners. Recognizing these issues, Nike reinstated collaborations with major wholesalers, aiming to balance DTC initiatives with traditional retail partnerships. Elliott Hill, who began his career at Nike as an intern in 1988 and returned as CEO after retiring in 2020, brings over four decades of experience and a deep understanding of the brand's culture and operations. His longstanding commitment and comprehensive knowledge position him well to navigate the company's strategic realignments and drive sustainable growth.
NIKE INC. AMERICAN SHOOES LOOSING GLOSS, AHEAD OF U.S. RECESSIONNIKE Inc. or Nike is an American multinational company specializing in sportswear and footwear.
The company designs, develops, markets and sells athletic footwear, apparel, accessories, equipment and services.
The company was founded by William Jay Bowerman and Philip H. Knight more than 40 years ago, on January 25, 1964, and is headquartered in Beaverton, Oregon.
As of July 15, 2024, NIKE (NKE) shares were down more than 33 percent in 2024, making them a Top 5 Underperformer among all the S&P500 components.
Perhaps everything would have been "normal", and everything could be explained by the one only unsuccessful December quarter of 2023, when the Company’s revenue decreased by 2 percentage points to $12.6 billion, which turned out to be lower than analyst estimates.
But one circumstance makes everything like a "not just cuz".
This is all because among the Top Five S&P500 Outsiders, in addition to NIKE, we have also shares of another large shoe manufacturer - lululemon athletica (LULU), that losing over 44 percent in 2024.
Influence of macroeconomic factors
👉 The economic downturn hurts most merchandise retailers, but footwear companies face the greatest risk to loose profits, as higher fixed costs lead to larger profit declines when sales come under pressure.
👉 The Nasdaq US Benchmark Footwear Index has fallen more than 23 percent since the start of 2024 as consumer spending is threatened by continued rising home prices, banks' reluctance to lend, high lending rates, and high energy and energy costs. food products - weaken.
👉 In general, the above-mentioned Footwear Sub-Industry Index continues to decline for the 3rd year in a row, being at levels half as low as the maximum values of the fourth quarter of 2021.
Investment Domes worsen forecasts...
👉 In the first quarter of 2024, Goldman Sachs made adjustments to its forecast for Nike shares, lowering the target price to $120 from the previous $135, while maintaining a Buy recommendation. The company analyst cited ongoing challenges in Nike's near-term growth trajectory as the main reason for the adjustment, anticipating potential underperformance compared to market peers, noting that Nike's 2025 growth expectations have become "more conservative."
👉 Last Friday, Jefferies Financial Group cut its price target from $90.00 to $80.00, according to a report.
👉 Several other equity analysts also weighed in on NKE earlier in Q2 2024. In a research note on Friday, June 28, Barclays downgraded NIKE from an "overweight" rating to an "equal weight" rating and lowered their price target for the company from $109.00 to $80.00.
👉 BMO Capital Markets lowered their price target on NIKE from $118.00 to $100.00 and set an overweight rating on the stock in a research report on Friday, June 28th.
👉 Morgan Stanley reaffirmed an equal-weight rating and set a $79.00 price target (up from $114.00) on shares of NIKE in a research report on Friday, June 28th.
👉 Oppenheimer reiterated an outperform rating and set a $120.00 price target on shares of NIKE in a research report on Friday, June 28th.
👉 Finally, StockNews.com downgraded NIKE from a "buy" rating to a "hold" rating in a research report on Friday, June 21st.
...and it becomes a self-fulfilling prophecy
Perhaps everything would have been fine, and all the deterioration in forecasts could have been attributed to the stretching spring of price decline, if not for one circumstance - it is not the ratings that are declining due to the decline in share prices, but the shares themselves are being pushed lower and lower, as one after another depressing ones are released analytical forecasts from investment houses.
16 years ago. How it was
On January 15, 2008, shares of many shoe companies, including Nike Inc. (NKE) and Foot Locker Inc. (FL) fell after investment giant Goldman Sachs (GS) slashed its stock price targets, warning that the U.S. recession would drag down the companies' sales in 2008 as consumers spend more cautiously. "The recession will further increase the impact of the key headwind of a limited number of key commodity trends needed to fuel consumer interest in the sector," Goldman Sachs said in a note to clients.
In early 2008, Goldman downgraded athletic shoe retailer Foot Locker to "sell" from "neutral" and cut its six-month share price target from $17 to $10, saying it expected U.S. sales margins to continue to decline in 2008 despite store closures.
The downgrade was a major blow to Foot Locker, which by early 2008 had already seen its shares fall 60 percent over the previous 12 months as it struggled with declining sales due to declining demand for athletic shoes at the mall and a lack of exciting fashion trends in the market. sports shoes.
Like now, at those times Goldman retained its recommendation rating to “buy” Nike Inc shares, based on general ideas about the Company’s increasing weight over the US market, topped off with theses about the Company’s international visibility, as well as robust demand ahead of the Beijing Olympics.
However Goldman lowered its target price for the shares from $73 to $67 ( from $18.25 to $16.75, meaning two 2:1 splits in Nike stock in December 2012 and December 2015).
Although Nike, at the time of the downturn in forecasts, in fact remained largely unscathed by the decline in demand for athletic footwear among US mall retailers, it reported strong second-quarter results in December 2007 (and even beating forecasts for strong demand for its footwear in the US and growth abroad) , Goldman Sachs' forecasts for Nike's revenue and earnings per share to decline were justified.
Later Nike' shares lost about 45 percent from their 2008 peaks, and 12 months later reached a low in the first quarter of 2009 near the $40 mark ($10 per share, taking into account two stock splits).
The decline in Foot Locker shares from the 2008 peaks 2009 lows was even about 80 percent, against the backdrop of the global recession and the banking crisis of 2007-09.
Will history repeat itself this time..!? Who knows..
However, the main technical graph says, everything is moving (yet) in this direction.
$NKE - I don't think it will stay below $70 for too longNYSE:NKE is trading at its 2018 crash low, just $5 away from its 2020 COVID low. 👀
The company said that after the current quarter, things will improve.
China was down 17%, but China is going to implement stimulus measures to boost consumption.
It’s not hard to imagine China’s consumption rebound helping Nike.