Portland General Electric Co. engages in the generation, wholesale purchase, transmission, distribution, and retail sale of electricity in the state of Oregon. It also sells electricity and natural gas in the wholesale market to utilities, brokers, and power marketers. The company was founded by Edward L. Eastham and Parker F. Morey in 1888 and is headquartered in Portland, OR.
Fundamental metrics to determine fair value of the stock
Company’s recent performance and margins
Dividend yield, history and sustainability
Financial position and solvency of the company