Heartland Group Holdings Ltd. engages in the provision of financial services. It operates through the following segments: Motor, Reverse Mortgages, Personal Lending, Business, Rural, Australian Banking Group, and Other. The Motor segment focuses on motor vehicle finance. The Reverse Mortgages segment caters reverse mortgage lending in New Zealand. The Personal Lending segment includes term, transactional, and personal loans to individuals. The Business segment comprises of term debt, plant and equipment finance, commercial mortgage lending, and working capital solutions for small-to-medium sized businesses. The Rural segment specializes in the farming sector primarily offering livestock finance, rural mortgage lending, seasonal, and working capital financing, as well as leasing solutions to farmers. The Australian Banking Group segment offers banking and financial services in Australia which consist of reverse mortgage lending, livestock finance and other financial services within Australia.. The company was founded on July 19, 2018, and is headquartered in Auckland, New Zealand.