Alm. Brand A/S is a financial services group, which engages in the provision of insurance. It operates through the three following segments: Non-Life Insurance, Life Insurance and Banking. The Non-Life Insurance segment exclusively targeting the Danish market with a focus on private customers, small and medium-sized enterprises, property owners and administrators, agricultural customers, and the public sector. The Life Insurance segment life insurance, pension savings and pension insurance with focus on private individuals, owners and employees of small businesses, and farmers. The Banking segment offers financial markets services comprising bond, equity and currency trading and research, asset management services, and leasing of cars to private and commercial customers. The company was founded on February 29, 1792 and is headquartered in Copenhagen, Denmark.