Haypp Group AB engages in the e-commerce business sale of nicotine pouches and snus online. It operates through the following segments: Core, Growth and Others. The core segment consists of the main markets Sweden and Norway. The Growth Segment consists of the emerging markets US, UK, Germany, Austria and Switzerland. The company was founded by Linus Liljegren and Henrik Nordström in 2009 and is headquartered in Stockholm, Sweden.