NEWA_B fundamentals

New Wave Group AB engages in the design, acquisition and development of brands and products. It operates through the following segments: Corporate, Sports and Leisure, and Gifts and Home Furnishings. The Corporate segment is composed of promowear, promotional gifts and workwear. The Sports and Leisure segment includes sportwear brands like AHEAD, Auclair, Craft, Cutter and Buck and Seger. The Gifts and Home Furnishings segment represents brands such as Kosta Boda, Orrefors and Sagaform. The company was founded by Ulf Torsten Jansson in 1990 and is headquartered in Gothenburg, Sweden.