Realfiction Holding AB engages in the provision of 3D holographic display solutions for retail, expos, and brand activations. The firm focuses on developing, selling, and renting out mixed reality products and services based on innovative, as well as patent and design protected hardware platforms that have been developed. The company was founded by Clas Dyrholm and Peter Simonsen in October 2008 and is headquartered in Copenhagen, Denmark.