East West Banking Corp. engages in the provision of commercial banking services to retail customers and mid-market corporate customers. It operates through the following segments: Retail Banking, Corporate Banking, Consumer Banking, and Treasury and Trust. The Retail Banking segment mainly covers traditional branch banking products and services. The Corporate Banking segment handles lending and trade financing for both large corporations and middle market clients. The Consumer Banking segment primarily caters to loans for individuals. The Treasury and Trust segment consists of the treasury and trust operations of the group. The company was founded by Andrew L. Gotianun Sr. on July 6, 1994 and is headquartered in Taguig, Philippines.