GAZPROM D1The Gazprom-Media holding has closed the deal for the purchase of a 50% stake in Roform LLC, which manages the Rutube video service. As a result, he became the owner of 100% of the company.
The holding intends to retain the team, which it considers as one of the main assets of the company, and further expand and strengthen it in order to modernize the service, according to a statement by Gazprom-Media.
From the beginning of next year, Rutube video inventory will become available for Gazprom-Media customers, and the video service will switch to the classic AVoD monetization model. Advertising on the site will be available both as independent inventory and as part of consolidation with other media. In addition, the video service library will be replenished with content from the Gazprom-Media holding. Gazprom is the largest gas supplier in Europe and Asia. The company annually supplies the largest volumes of gases to continents. During the heating season, sales grow significantly, because gas costs go not only to the industrial zone but also to heating the residential and commercial sectors. Large cash registers at this time are very good at stimulating the company's stock to grow. Given that the fall in the market during the pandemic was quite significant, the asset now has a wonderful entry point and huge growth prospects.
