Boutique Newcity Public Co. Ltd. engages in the design, manufacture, distribution, and sale of garments for men, and women apparel, accessories, and uniforms. Its brands include Guy Laroche, Feraud, Switch, C&D, Jousse, and Flip. The company was founded by Sirina Pavarolarvidya on November 17, 1969, and is headquartered in Bangkok, Thailand.